Tylenol Warnings PR Lesson: How to Title Your News to Avoid Negative PR
Sometimes, the use of negative words in titles may increase negative consumer sentiment regarding your business. Prevent this by avoiding the use of negative words in your news.
Category: Crisis PR
Who Is Influencing #Energiewende and Germany’s Energy Debate?
One of the world’s leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data “showed” the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany’s energy debate.
Britney Back on Track: Online Reputation Management Tips from the Stars
It is said that the American public has an unhealthy obsession with being a star. Author of “Fame Junkies: The Hidden Truths Behind America’s Favorite Addiction,” Jake Halpern, asked hundreds of teenagers what they would change about themselves if they could and found many wanted fame over anything else, including intelligence. Today’s generation lives and breathes the celebrity life from gawking at movies stars hanging out on the red carpet to touring the homes of sports giants.
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Crisis PR: Michael Douglas & Half-Naked Israeli Soldiers
Worldwide, crisis communications attracts more attention, as a leading Australian University, Royal Melbourne Institute of Technology (RMIT) is offering a new class to address current thinking in crisis communications, as part of the PR Master Class series. Let’s hope the trend of increased attention and awareness on our industry continues – can only help all of us.
How to Clear Embarrassing Images from Google?
Reputation Changer launched a tool that helps anyone have embarrassing or unflattering images of themselves suppressed within the Google Image Search database.
Sysomos Shows You How to Turn Social Intelligence into Smart Crisis Prevention
Sysomos has released a new tip sheet offering useful insight and practical suggestions for preventing a social media crisis from occurring, as well as managing an impending crisis.
PR News Launches Crisis Management Guidebook
The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first critical hours of a crisis. The Crisis Management Guidebook includes tips on how to create messages under pressure, crafting a social media action plan and checklists that will help companies prepare for a crisis.
Mercury Public Affairs: Wal-Mart & the Appearance of Evil
For those of you who did not read Time’s piece on Wal-Mart’s latest PR goof, infiltrating union meetings Mata Hari style is just not cool. With allegations of bribing Mexican officials in the breeze, apparently Sam Walton’s dream may just be turning into a public nightmare. Is this a “worst case” for the corporate megalith, will America see the story as one of the little guys versus Wal-Mart and their high paid mouthpieces? You decide.
Nutella and KFC Face Costly PR Nightmares
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
