Montreal Based Richter Tags DDB Public Relations as AOR
Richter, an accounting and advisory firm in Montreal, has just named DDB Public Relations as their agency of record (AOR). Having expanded their business to Toronto last year, the firm tagged DDB to extent their newly rebranded presence.
Richter, formerly RSM Richter Chamberland, mereged last year with SBLR LLP Chartered Accountants (SBLR), to extend into a national offering for clients. According to this news, DDB has been brought to bear to help the advisory firm extend their presence into the national marketplace. Eve Laurier, VP strategic relations, Richter, offered this comment:
“Richter has experienced tremendous success in the Montreal market for over 85 year. We knew to establish the new Richter brand in Toronto, we needed an agency that could bring strategically strong creative solutions to our thought leadership efforts.”
Founded in 1926, Richter offers a wide range of consulting services in areas such as; auditing, taxation, corporate finance, restructuring and insolvency, business valuation, litigation support, forensic accounting and wealth management. As for DDB, the firm was named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada has offices in Vancouver, Edmonton, Torontoand Montreal.
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