Head & Hand PR (HHPR) has done several interesting events recently – here are some of HHPR’s masterstrokes:
Yacht Drop at Times Square
For their 50th Anniversary, Azimut Benetti Group sought to have a disruptive show in one of their leading markets: the United States. To achieve this ambitious goal, Azimut Benetti Group consulted with HHPR on the best placement. As a giant in the PR industry, HHPR identified Design Pavillion as the perfect partner to celebrate the breathtaking NYCxDesign. Through the collaboration, the Azimut Benetti group enforced the company’s main pillars, specifically innovation, award-winning designs, and disruptions.
Azimut Benetti Group managed to display their breathtaking 60-foot yacht in Times Square. That’s the largest boat ever hosted at the plaza.
The “Yacht drop at Times Square” was a masterstroke in PR. Hosting the yacht at Times Square, the Azimut Benetti group garnered 240 million impressions globally and gained increased exposure on social media.
To reach a wider audience, (HHPR) brilliantly organized partnerships with Design Pavillion which opened doors for featuring programs around the Yacht. The talk on water sustainability is just one example. On top of that, HHPR’s magic stroke led to the production of the tentpole Design talk. The conversation on design and art in luxury drew industry leaders like Carpenter’s Workshop Gallery, Achille Salvagni, Friedman Benda, and Bonetti/Kozerski.
Moreover, HHPR outdid themselves by securing a segment on Cheddar TV. Cheddar TV broadcasts on several digital outlets and has a viewership in excess of 6.5 million people per month. Through this deal, HHPR made it possible for Azimut Benetti Group to attract a new audience.
Roche Bobois and the Rockwell Group
In a debut of outdoor furniture dubbed SUNSET, Roche Bobois and the Rockwell Group worked with HHPR to secure what could be described as mind-blowing PR results. By inviting industry leaders and the press to the well-timed launch event, SUNSET furniture received more than 3.7 million impressions and was featured in leading publications, like Modern Luxury Interiors, Interior Design, Elle, Decor, and Architectural Digest.
Hubert Le Gall Exhibition
The first retrospective exhibition in the US, presented by the Twenty-First gallery, was by renowned artist Hubert le Gall. The display showed how the artist’s work progressed over a 25-year period. Working with HHPR, the Twenty-First gallery secured a two-thirds page on the New York Times, a full page on the Interior Designs Home issue, and 8 pages in Modern Magazine (the March issue).
Studio Greytak was launched to explore the intersection between design by humans and design by nature. Working with HHPR, Studio Greytak established connections with 1stdibs to increase e-commerce capacity and sales. Through HHPR’s guidance, this partnership enabled studio Greytak to secure a prime gallery at a terminal store. This also enabled HHPR to be the featured vendor on the New York Times online channel and landed them a profile feature in1stdibs’ magazine.