Illinois Office of the Secretary of State Issues Media RFP

The Office of the Secretary of State is seeking qualified bidders to submit proposals for a REAL ID media buy to inform the public about this new type of the federally mandated driver license ID card. Media buy shall include the purchase of radio and television air time and commission on air time, digital, local and community newspaper ads and commission on ads. The budget of $1,000,000.00 includes all cost associated with this project as in accordance with the Specifications, Terms and Conditions contained herein. The Secretary of State reserves the right to award in whole or in part for this solicitation. The Office of the Secretary of State requires the vendor to provide expert advice in designing an educational marketing plan for the REAL ID Program.

Background:

As the second-largest constitutional office, the Office of the Secretary of State is visited by more Illinois residents than any other in state government. The office generates approximately $2 billion in annual revenue with about $1.2 billion a year designated for state highway construction funds.

The Secretary of State manages one of the largest computer databases in Illinois, keeping track of approximately 8.7 million drivers; 11 million registered vehicles; 466,000 corporations; 230,000 limited liability entities; 159,000 registered securities sales-persons; and 16,000 investment advisor representatives. The office also is an important resource for educating citizens about issues that affect their everyday lives, including anti-drunk driving, traffic safety, school bus safety, securities fraud, literacy, and organ/tissue donation.

The office’s functions are described in the Illinois Constitution, mainly addressing the Secretary of State’s duty to maintain official state records and the state seal. However, law and tradition have assigned many additional responsibilities to the office, which has one of the largest and most diverse collections of responsibilities of any of its counterparts nationwide. These duties are divided among 20 departments employing approximately 4,000 people, whose responsibilities range from maintaining the 20 buildings in the Capitol Complex, to overseeing the state’s network of libraries, to preserving some of the state’s most precious historical documents.

Still, to many Illinois citizens, the Secretary of State’s office is the place to go for a new driver’s license or license plates. As such, Secretary White has worked diligently to enhance customer service, promote safety on Illinois roads, and strengthen the integrity of the office.

Scope of Work:

The Office of the Secretary of State is seeking qualified bidders to submit proposals for a Statewide REAL ID media buy to educate and inform the public about this new type of federally mandated driver license/identification card. Media buy shall include but not be limited to the purchase of radio and television air time and commission on air time, digital, local and community newspaper ads and commission on ads. The budget of $1,000,000.00 includes all cost associated with this project as in accordance with the Specifications, Terms and Conditions contained herein. The Secretary of State may award this solicitation in whole or in part. The Office of the Secretary of State requires the vendor to provide expert advice in designing an educational marketing plan for the REAL ID Program. Such duties shall include but not be limited to:

                • Design of a marketing plan to inform the public of this new federally mandated driver                 license/identification card.

                • Provide reach and frequency data for each medium. Include data about the station’s listeners               and viewers and ranking compared to other stations in market area.

                • Planning and implementing all aspects of a REAL ID media plan.

                • Purchase all of the required television, radio, digital, local and community newspaper ads to   inform the public about the REAL ID program statewide.

Due Date:

February 13th, 2019. 

Address:

Agency/Department: IL Sec of State

Attn: Purchasing

501 S 2nd Street, Room #116

Springfield, IL 62704

Edelman PR and Zeno group have offices in Chicago.

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