For companies to achieve success with their advertising campaigns, they need to show their ads at the right time, and to the right people. Additionally, those ads should be creative and relevant enough to capture the attention of the target audience. When it comes to paid ad campaigns, programmatic advertising
Brand activism is not always about PR stunts. With the pandemic deeply affecting people’s mental health, consumers want brands to play a more active role in their well-being. Consumers also believe that brands should make a statement about important political and environmental issues. A thorough understanding of the expectations of
During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound from Dubsmash’s Soundboard to play during the videos. Since its launch in November 2014, it has
Robots, to some extent, ensure safety for human beings as they can work in risky circumstances. Not only is their work accurate, which reduces wastage, they can also work for greater lengths of time compared to human beings. This also lessens the cost of production and makes goods cheaper. With
If a company’s website is no longer efficient, it might be time to redesign it, because this can lead to a 300% improvement in conversion rates . While redesigns can be quite expensive, companies should know that it’s a much better option compared to having an inefficient website that’s only
It’s not always easy for companies to drive conversions, and most of the time, when asking potential consumers to take any action, they end up doing the exact opposite of that ask, like abandoning their shopping cart. There are plenty of strategies that companies can use to drive more conversions,
Google is being sued by the attorneys general of three different states, as well as by the District of Columbia, for the (allegedly) deceptive collection of users’ location data on Android devices. The complaints from the attorneys general are built on a lawsuit from the Arizona Attorney General from 2020,
If reports and surveys are to be believed, the milk derived from potatoes is going to be the next big thing in the year 2022. A lot of people have stopped using animal-derived milk for a variety of reasons. Some of them are unable to drink dairy milk due to
Governments and banks are still coming to terms with the enormity of digital assets. Bitcoin is still 60.40% above other assets including gold and real estate. There are over 16,000 digital assets in existence, with an ever-expanding field of offerings. It can be difficult navigating through so many options. Given
Quite a few business schools are prepared for the uncertainty that is likely to characterize the coming months due to the pandemic. Some schools have adapted well to the new demands and requirements, and some have managed to use the pandemic as a springboard to think of innovations about the
