Like many companies and brands, ad agencies, too, responded to events of last year and called for diversity and inclusion with various initiatives. Agencies were probably driven to act more quickly after the CEO of The Richards Group made what even many of his staff felt were racist remarks during
When the first millennials were born in 1980, the census bureau reported that about a fourth of all census tracts in the US. were nearly exclusively white. Fast forward to 2045 when the Brookings Institute forecasts that minority groups will collectively make up more than half the U.S. population. And
When American fantasy writer Brandon Sanderson said, “What was the point of a little voice? Weren’t voices for being heard?,” he may not have had voice technology like Google Assistant in mind, which this year has already been installed in over a billion devices and climbing. But his quote sure
With the advent of social media and online marketing, new and unique challenges have appeared in the marketing industry. When a brand is building a marketing plan, several things must be addressed to make the campaign successful. Some things to consider include brand purpose and message, marketing in the middle
Crisis situations are inevitable, both for bigger and smaller companies, but the main thing that can change a company’s outlook during such a situation is how it will handle the crisis itself and communicate with its customers. For example, a few years ago, when Samsung released its newest smartphone, the
When 20th-Century writer Isaac Asimov uttered those words several decades ago, had he already foreseen a future of AI, chatbots, and AR? When he passed away in 1992, the book, “Reengineering the Corporation” hadn’t even been written. Since then, middle managers, the critical link between executive management and workers, has
The knowledge that COVID-19 vaccines would soon be reaching Americans hasn’t changed concerns about income equality. In fact, a November poll by research firm CivicScience revealed that worries about equality were a concern of 78% of those surveyed, its highest levels of the year to date. That finding, along with
Just how important are D&I (diversity and inclusiveness) initiatives today? Gen Z, those born between the mid-1990s and 2010 number about 2.4 billion worldwide and will comprise about 25% of the workforce within four years, according to consumer study firm, McCrindle. Not only have they been ardent advocates of D&I,
While launching a business is a difficult feat, identifying and optimizing its growth potential is an even more difficult matter that many business owners have trouble navigating. Especially when the business starts growing, and the environment starts changing. Fortunately, there are several different ways that business owners can find the
Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which respondents identified personalized portals as one of the top five ways brands could retain their loyalty.
