Voice Technology Matters
When American fantasy writer Brandon Sanderson said, “What was the point of a little voice? Weren’t voices for being heard?,” he may not have had voice technology like Google Assistant in mind, which this...
Category: Insights
Challenges in Marketing
With the advent of social media and online marketing, new and unique challenges have appeared in the marketing industry. When a brand is building a marketing plan, several things must be addressed to make...
Mastering Crisis Communications
Crisis situations are inevitable, both for bigger and smaller companies, but the main thing that can change a company’s outlook during such a situation is how it will handle the crisis itself and communicate...
Computerization Eliminates the Middleman
When 20th-Century writer Isaac Asimov uttered those words several decades ago, had he already foreseen a future of AI, chatbots, and AR? When he passed away in 1992, the book, “Reengineering the Corporation” hadn’t...
Balanced Equality and Balance Sheets
The knowledge that COVID-19 vaccines would soon be reaching Americans hasn’t changed concerns about income equality. In fact, a November poll by research firm CivicScience revealed that worries about equality were a concern of...
Advancing Inclusivity and Diversity
Just how important are D&I (diversity and inclusiveness) initiatives today? Gen Z, those born between the mid-1990s and 2010 number about 2.4 billion worldwide and will comprise about 25% of the workforce within four...
Best Strategies for Business Growth
While launching a business is a difficult feat, identifying and optimizing its growth potential is an even more difficult matter that many business owners have trouble navigating. Especially when the business starts growing, and...
Personalized Portals As Gateway to Customer Success
Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which...
YouTube Marketing Tips
A lot of marketers sometimes overlook the potential of marketing on YouTube. While some consider it to be a video platform, others see it as a social media platform, but either way, there are...
Social Media Marketing Basics
Many businesses, especially smaller ones and startups, often try to do social media marketing for the business, but they tend to be unfocused in all their efforts, as they haven’t defined the brand’s campaign....
