The Rowling / Harry Potter case is the most documented author-and-franchise communications operation in modern publishing. 600M+ books, $7B+ box office, Pottermore, Cursed Child, Fantastic Beasts, the post-2020 controversy, the 2023 HBO reset. Five patterns publishing PR practitioners carry forward.
São Paulo is the center of gravity for Brazilian public relations — FSB, Edelman Brasil, Approach, CDN, and the local arms of the global networks. The 2026 city directory, satellite to the Latin America regional guide.
Tokyo is the center of gravity for Japanese public relations — Dentsu PR, Hakuhodo PR, Sunny Side Up, Vector, Ozma, Edelman Japan, Weber Shandwick. The 2026 city directory, satellite to the Japan PR firms hub.
India's PR industry is booming. Mumbai and Delhi remain the central hubs, attracting major agencies and diverse clients. Learn about the top PR firms in these cities for 2026, from established giants like Adfactors PR and Edelman India to specialized boutiques. We also look at the impact of AI on the Indian PR landscape.
The "social media guru" title died in 2014. What replaced it is a smaller, more specific operator class — four categories with named track records, the $500M course economy underneath, and the new authority test built on Citation Share.
The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
The format spent most of the last decade in retreat. Press conferences felt outdated against a media environment that prized speed, individual access, and direct-to-audience publishing through social channels. Most major brands cut back on the format. Many in-house comms teams we
Forecasting any function five years out is an exercise in confident speculation. The communications function specifically has been changing fast enough that 2030 is genuinely uncertain — many of the technologies, channels, and operating models that will be standard then are visib
The mining communications landscape has evolved significantly by 2026, driven by energy transition, M&A, and ESG pressures. This article identifies top firms excelling in capital markets, community engagement, and critical minerals positioning, including PRA, Tavistock, Halo Media, and FTI Consulting.
AI companies face communications challenges unlike those of any previous technology category. The 2026 playbook: four pillars, the open-source vs closed-model debate, the earned media stack, and answer engine optimization — with Ronn Torossian on what most AI companies miss.