At Everything-PR we like to review successful campaigns, and today, an interview with Kristina Nolan, Vice President of Affiliate at DMi Partners on a successful campaign. Set up the situation for us: who is Rastelli’s and what did they task your agency with? Rastelli’s started out in 1976 as a
Riding in a Boeing 747 with the words “God Bless You” embellished in both English and Arabic on the plane’s belly, the then 32-year-old Prince Mohammed bin Salman (MBS) embarked on a charm offensive to sell an audacious plan to modernize Saudi Arabia. Eyeing support for a putative revolution that
We asked some experts how brands can succeed on TikTok. “Brands succeeding on TikTok use the right hashtags, follow trends, incorporate influencers, comment regularly/encourage comments, post often, use effects, make interesting videos with good descriptions, use ads, set hashtag challenges, and blend branded content in. Some things that brands should
As implied in part of a quote by popular American fantasy novelist Brandon Sanderson, some traditions may come and go. It goes, “But merely being tradition does not make something worthy.” The quote could trigger the motivation that causes marketers to move from focusing on one part of the funnel
The late and legendary recording artist Ray Charles had many hits and these lines from one of his hit songs sum up the dilemma some marketers encounter when trying to conduct consumer surveys. “And anyone can tell. You think you know me well. Well, you don’t know me.” Done well,
Before 2015, 35-year-old Prince Mohammed Bin Salman (MBS) was largely unknown to the world outside Saudi Arabia. However, the crown prince has won plaudits from global leaders for outstanding reforms that the prince has overseen in the kingdom. MBS was born on 31st August 1985 as the eldest son of
The pandemic taught marketers many things. One that stood out for B2B marketers is the importance of digital ads, particularly since face-to-face contact had been eliminated as an option. After pay-per-click on platforms like Google ads, digital advertising is the next logical step. However, digital ads offer many channels, not
In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not important to just collect and track all of
We asked our audience who they thought are the best communicators, and here’s what we got. Eric Sachs of Sachs Marketing Group said, “Even if you’ve never watched a single of her highly popular television projects, you should listen to a Shonda Rhimes speech. She’s an excellent storyteller. She adds
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in late
