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We asked some experts how brands can succeed on TikTok. “Brands succeeding on TikTok use the right hashtags, follow trends, incorporate influencers, comment regularly/encourage comments, post often, use effects, make interesting videos with good...
As implied in part of a quote by popular American fantasy novelist Brandon Sanderson, some traditions may come and go. It goes, “But merely being tradition does not make something worthy.” The quote could...
The late and legendary recording artist Ray Charles had many hits and these lines from one of his hit songs sum up the dilemma some marketers encounter when trying to conduct consumer surveys. “And...
Before 2015, 35-year-old Prince Mohammed Bin Salman (MBS) was largely unknown to the world outside Saudi Arabia. However, the crown prince has won plaudits from global leaders for outstanding reforms that the prince has...
The pandemic taught marketers many things. One that stood out for B2B marketers is the importance of digital ads, particularly since face-to-face contact had been eliminated as an option. After pay-per-click on platforms like...
In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results...
We asked our audience who they thought are the best communicators, and here’s what we got. Eric Sachs of Sachs Marketing Group said, “Even if you’ve never watched a single of her highly popular...
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is...
Shortly before he passed away in 1937, George Gershwin composed the music to “Our Love is Here to Stay.” His wife, Ira, finished the lyrics to what became a musical standard for many years....
Do you need a PR firm or publicist for a book you’ve written? Generally book pr firms do not think outside of the box – and their retainers are 2 to 4 thousand dollars...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
