Industry trends are pointing to a shift in the dynamic between client and agency. As more businesses begin to embrace the idea of bringing their digital marketing work in-house, agencies are feeling the squeeze. The pressure to retain clients is mounting, and with it comes a new set of challenges
A tech-focused, 8-year-old, public relations and media relations firm, that also handles hard-hitting and driven content in marketing and digital services. The firm was founded by the Emmy award-winning Beck Bamberger who has a variety of successful clients. Beck brought the firm to life after earning an MBA at UCLA
The mushrooming of text messaging today should be sufficient impetus to encourage marketers to leverage MMS sooner than later. So why aren’t more marketers employing text messages? One reason is that many marketers are used to telling stories and want to say a lot more than they can in a
The advertising and marketing industries are, generally speaking, full of younger professionals who are very much in tune with the current trends and platforms relevant to most brands. The fact of the matter remains that the marketing scene is one that’s constantly evolving. This means that anyone working in these
Podcasts, more than ever, are becoming a popular form of media consumption among many different demographics of consumers. One of the advantages of podcasts is that there is a virtually unlimited amount of niches that the content can fit into, meaning consumers can likely find a podcast that fits the
Nike took a big risk when it signed an endorsement deal with former NFL quarterback Colin Kaepernick. The player had caught a lot of flak from the league and from some fans for his unwavering stance on police brutality and racism in the country, and his insistence on kneeling during
The Business Roundtable, a nationwide organization of America’s CEOs who represent nearly all of our largest companies, recently came out publicly in support of a balance between shareholder profits and social responsibility. More than 94% or 181 of the 192 members signed the statement. Since 1978, the association had always
The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one. Users often don’t know who is sitting behind the screen, who is handling the request they have sent in, and who is writing the words they are reading. Even so,
In the wake of recent predictions of a coming recession, how prepared is your organization? No one can pinpoint when a recession will occur, but nearly every economist agrees that there will be one sooner or later. Prepare Team up with your CFO. Reach an agreement that the department will
If you’ve been struggling with this question, you’re not alone. For most retailers, it’s not so much a question of an online marketplace or direct, but of both. Last year, the top 100 global marketplaces sold more than $1.6 trillion worth of merchandise, an increase of 20%. Globally, the two
