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The advertising and marketing industries are, generally speaking, full of younger professionals who are very much in tune with the current trends and platforms relevant to most brands. The fact of the matter remains...
Podcasts, more than ever, are becoming a popular form of media consumption among many different demographics of consumers. One of the advantages of podcasts is that there is a virtually unlimited amount of niches...
Nike took a big risk when it signed an endorsement deal with former NFL quarterback Colin Kaepernick. The player had caught a lot of flak from the league and from some fans for his...
The Business Roundtable, a nationwide organization of America’s CEOs who represent nearly all of our largest companies, recently came out publicly in support of a balance between shareholder profits and social responsibility. More than...
The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one. Users often don’t know who is sitting behind the screen, who is handling the...
In the wake of recent predictions of a coming recession, how prepared is your organization? No one can pinpoint when a recession will occur, but nearly every economist agrees that there will be one...
If you’ve been struggling with this question, you’re not alone. For most retailers, it’s not so much a question of an online marketplace or direct, but of both. Last year, the top 100 global...
Okay, celebrating is over and it’s your first day on the job as the new marketing director. The CEO said she chose you because of your servant leadership as well as your skills in...
The saying is one of about a hundred discovered in remnants of a book written by Greek philosopher Heraclitus around 500 BC. If he thought change was happening quickly then, imagine how surprised he’d...
An earlier article attempted to detail and define the numerous job titles one can find in the public relations field. With the encyclopedic number of titles, how does one describe the work of these?...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
