Earning Respect in the Workplace
Jeff is a hotshot entrepreneur who up to this point has become accustomed to calling his own shots. However, when a dream job offer appears on his desk one day, he knows he would...
Category: Insights
The Basics of PR
Whether you’re an entrepreneur or an aspiring social media celebrity, you’ll have surely considered the need to form a solid PR strategy. Like most new players, however, you’re unlikely to have much access to...
Should More Brands Bring Marketing In-House?
Artificial intelligence and automation have made marketing management more accessible to even those who have no prior experience. Now, an increasing number of businesses are beginning to consider bringing more marketing operations under their...
Faster than a Speeding Bullet?
If you’re old enough to remember this description of Superman and are in charge of your company’s marketing and reputation, read this because the environment has indeed changed and there’s also a new sheriff...
Resolve Customer Issues with Live Chat
Nervous about adding live chat to your online store? Your reservations are understandable, especially if you’re used to working with customers over email. With email, customers rarely expect an instant reply; you can use...
Creative Ways to Thank Your Customers
Showing appreciation is one of the simplest ways to build rapport in any relationship, and the one that you form with your customers is no different. Indeed, showing your customers that you care is...
Maximizing Performance as a ‘One-Person Show’
The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule, answering to zero bosses, and finding fulfillment in work?...
Top Tips for Budding Entrepreneurs
As the founder of successful production company Modern Producers, Adrian Wood has a thing or two to say about building a workable subscription model. And a growing business. The key, he says, is putting...
What’s in a Trademark? Protecting Your Brand and Business
One of the less glamorous, but no less important, parts of becoming an entrepreneur is acquainting yourself with a host of rules, practices, and terminology that make up the backbone of your business. One...
How a Marketing Agency Can Assist Business with Growth
Depending on the industry, finding space to grow can be difficult. This means that sales and customer growth need to correspond with each other, and success in these categories comes from a strong approach...
