Customer loyalty is an important element of the customer relationship, and it’s an integral part of increasing the efficiency of marketing. After all, repeat customers are much easier to maintain than prospecting for new customers. And while businesses must focus on both to succeed, the value of building customer loyalty
Marketers must be continuously on their feet in order to have the best tactic for reaching new customers. As consumer behavior shifts, it’s up to marketing experts to help their clients keep up. One of the most steadfast customer channels remains email. Both older and younger generations still use their
If your marketing strategy has yet to roll out live chats to your website, this summer is as good a time as any to get started. When it comes to e-commerce stores, in particular, live chat can go a long way to boosting your brand’s credibility, delivering a better customer
As an e-commerce business owner, you already know that your product page is where the majority of your customers make the final decision to either buy your product or leave your store. Unfortunately, the all-important product page is often one of the most neglected sections of the sales funnel. While
Individuals who wish to sit on their laurels, clock in, do their job, clock out, and go home at the end of every day with no change will likely not enjoy working in the marketing industry. While it’s true that any job is what an employee makes of it, marketing
Good video editing software can really showcase your products from every angle, helping you produce professional videos across platforms like Instagram, Facebook, and YouTube. Fortunately, there are a number of easy-to-use video editing programs available, many for free, that can truly help you stand out from your competition. Well-produced product
It’s a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses. Often, business owners balk at the prospect of shelling out money on marketing. To them, it seems like a large expenditure that may or may not bring in results. While this is absolutely
Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to promote an idea or product. The internet is packed with bursting with online courses offering to
An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of competition in his home area of southern California. After all, most PR professionals tend to work
The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a well-known private university. She interned at a big corporate agency during her summer vacations, and she’s
