Boosting E-commerce Sales with Live Chat
If your marketing strategy has yet to roll out live chats to your website, this summer is as good a time as any to get started. When it comes to e-commerce stores, in particular,...
Category: Insights
Increasing Conversions on Product Pages
As an e-commerce business owner, you already know that your product page is where the majority of your customers make the final decision to either buy your product or leave your store. Unfortunately, the...
Skills That Every Marketing Professional Should Always Be Improving
Individuals who wish to sit on their laurels, clock in, do their job, clock out, and go home at the end of every day with no change will likely not enjoy working in the...
Top Free Video Editing Programs
Good video editing software can really showcase your products from every angle, helping you produce professional videos across platforms like Instagram, Facebook, and YouTube. Fortunately, there are a number of easy-to-use video editing programs...
Why Do So Many Businesses Fail to Create a Marketing Strategy?
It’s a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses. Often, business owners balk at the prospect of shelling out money on marketing. To them, it seems...
This Summer, Try An Online Public Relations Course
Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to...
Why Google Rankings and Ads Matter for Any Business
An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of...
What To Look For in Marketing Managers
The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a...
Managing a PR Crisis
All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these...
Qualities for Effective Leadership
While having leadership experience is mandatory for most CEOs, it is possible to reach the position and still need to hone these skills. All great CEOs know that they have to be honest about...
