Insights

Customer Loyalty

Easy Ways to Build Customer Loyalty

Customer loyalty is an important element of the customer relationship, and it’s an integral part of increasing the efficiency of marketing. After all, repeat customers are much easier to maintain than prospecting for new customers. And while businesses must focus on both to succeed, the value of building customer loyalty

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live chat assisting sales

Boosting E-commerce Sales with Live Chat

If your marketing strategy has yet to roll out live chats to your website, this summer is as good a time as any to get started. When it comes to e-commerce stores, in particular, live chat can go a long way to boosting your brand’s credibility, delivering a better customer

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Increasing Conversions

Increasing Conversions on Product Pages

As an e-commerce business owner, you already know that your product page is where the majority of your customers make the final decision to either buy your product or leave your store. Unfortunately, the all-important product page is often one of the most neglected sections of the sales funnel. While

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Top Free Video Editing Programs

Good video editing software can really showcase your products from every angle, helping you produce professional videos across platforms like Instagram, Facebook, and YouTube. Fortunately, there are a number of easy-to-use video editing programs available, many for free, that can truly help you stand out from your competition. Well-produced product

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This Summer, Try An Online Public Relations Course

Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to promote an idea or product. The internet is packed with bursting with online courses offering to

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google ranking

Why Google Rankings and Ads Matter for Any Business

An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of competition in his home area of southern California. After all, most PR professionals tend to work

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marketing manager

What To Look For in Marketing Managers

The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a well-known private university. She interned at a big corporate agency during her summer vacations, and she’s

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