Marketing is a universal language. No matter what type of product or service a business offers, the foundational principle remains the same: reach as many eyes as possible, with the most amount of results. Whether the aim is sales or simply just education, creating a unified and strong brand message
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products for public consumption, more brands are putting their name in the hat to be the next
Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way
It goes without saying that the ties between the internet and commercial success for any business are almost irreversibly woven, and become closer by the week. To make sure you’re getting your share of the pie, it is essential that you stay up to date with the rapidly evolving world
Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities.
For any brand, earned media is a must for any profitable PR campaign. This is doubly true when you are a business with very stiff competition, in an industry with strict regulations, or if you are just starting out and trying to get a toehold in a crowded marketplace.But how
Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the
Several promotions and notable movements amongst public relations professionals have been made in recent days. In the ever-evolving PR universe, it’s imperative to have a strong core of professionals at the helm, and several accomplished leaders will be embracing new roles. Finn Partners FINN Partners, which is continually expanding, recently
When a single PR campaign misfires, there could be a number of different reasons. However, if your public relations efforts are consistently failing to bear fruit, one or more of the following common PR problems are the likely reason. Let’s review these common reasons for PR failure and what you
According to the New York Times, Facebook is set to merge data from its three messaging services- Messenger, Instagram and WhatsApp- into a single platform. The move has since been confirmed by Facebook CEO Mark Zuckerberg himself, with Zuckerberg claiming that the platform merger is not set to occur before
