The most romantic day of the year is nearly upon us. 14th February – a day to serenade the loved one in your life with love, laughter, hugs and gifts. Over the last few years, Valentine’s Day (much like Halloween) has seen a huge resurgence as a major event in the
Management and leadership. The two seem to go hand-in-hand, but there is often a divide between management and their employees. There are a million problems that arise – whether the employees feel the manager is unqualified, or the manager feels the employees are lazy, there is often a simple lack
Brian Gefter together with business partner Michael Satsky understood the necessity to develop a private brand for an international network of clients and friends. The flagship Provocateur was created and placed in the Meatpacking District in Manhattan. Provocateur gained the reputation around the globe as being the most selective and
A bold statement, to be sure. However, it really is not so difficult to motivate and energize a workforce, so long as the one leading it is willing to put in the work. Happy workers are productive workers, that is no secret. But what’s the secret to motivating a group
The elite, expert-curated Haute Beauty by Haute Living network is a highly-sought after platform – which may be visited at www.hauteliving.com/hautebeauty – featuring over 60 renowned plastic surgeons and beauty experts in key markets like Los Angeles, New York, Miami, Texas and Chicago. The digital platform offers members personalized digital and social
Whether you’re a small local business, a large global organization or a charity, the key to good PR and marketing is creating good and relevant content. Good content enhances your brand’s reputation, attracts customers, and is successful in converting potential customers to paying customers. Below are a few tips on
As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more
If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film,
There are many issues that businesses face – from marketing to sales to technical, but the worst of them is a leadership problem. When leadership is lacking, it affects all aspects of the business and company culture. Good leadership, on the other hand, can turn around a business and radically
There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than Pixar. The company, much like it’s partner, Disney, started with one creative guy with one creative
