Being a great leader is harder than it seems. People assume that all they need is the right opportunity to show off their skills as a leader, and they’ll be on their way to success in no time. However, the truth is that there’s a lot of pressure on the
Think like partners, act like entrepreneurs, care about results- that’s the Agency Entourage calling. Entrepreneurship. The term has become a catch-all buzzword in recent years, used to describe a host of activities- from cryptocurrency mining in your parent’s basement, to the inheriting of a branding empire by the youngest Kardashian.
With a reach of over 25 million users, the Mediakix amplifier effect is nothing to be sniffed at. With everybody wanting a slice of consumers attention in an ever-deafening online space, brands are having to work harder to be seen, and heard. The rising stars of contemporary marketing, then, are
One of the many difficulties a public relations practitioner faces is matching a client’s needs and preferences with home run results. If you can understand what your client wants, and then deliver it, you’re already ten steps ahead on your quest for client satisfaction. While this may seem like a
Running a successful business isn’t easy. Great results come from great leadership skills and a dedication to empowering a high-performing team. While there are plenty of components that make up a successful company, including an effective product or service, and a great marketing strategy, few things are more important than
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers. However, as the media world continues to change, and the preferences of consumers transforms with it, sometimes companies need to refresh their PR strategy to get the
Dollar Shave Club, known for its cheeky marketing campaigns and emphasis on Bro Branding, is looking for a new Chief Marketing Officer: a CMO who can guide this former disrupter into a new era of catering to the booming men’s wellness market. Rising to fame on the back of a
There’s more to running a successful company than creating a great product or service and sharing it with the world. Many companies with plenty of potential end up failing because they haven’t put the right amount of planning and attention to their public relations and marketing campaigns. Although PR isn’t
Down to brass tacks, all communication is about influence. If you’re not moving the needle on something, you’re missing out on an opportunity, and you need to do better. But, in most cases, prime time TV is generally more about entertainment than social change. Mariska Hargitay, longtime star of Law
The Catholic Church is once again embroiled in a massive sex and child abuse scandal. This time, though, the allegations and accusations of blame reach all the way to the top. Pope Francis, whose tenure so far has been marked with intentionally reaching out to marginalized people has been accused
