Mobile and video are two concepts that are growing rapidly over the last few years. By the time 2019 is over, some experts predict that mobile advertising will make up 72% of digital ad spending. Combine that with the fact that video is one of the most popular forms of
There are many different components that come together to create an effective leader. Leaders are brave, inspirational, and innovative. They know how to respond well in a crisis, and they’re always on-hand to offer support and assistance when their teams need it most. However, of all the qualities that a
In the aftermath of just about any natural disaster, especially deadly hurricanes, the headlines eventually shift toward critiques of the Federal Emergency Management Agency (FEMA). Right or wrong, the public looks at the response by the organization with a very critical eye, so it really doesn’t help when someone on
The right PR campaign has a long-lasting impact on any business. PR is designed to enhance a company’s reputation and give it the tools it needs to make a connection with its target audience. Of course, like any other business strategy, PR campaigns need to be carefully planned and executed
Not that long ago, Amazon founder and CEO Jeff Bezos was responding to allegations by former Presidential Candidate Bernie Sanders that Amazon’s working conditions were unfair to its employees and that Amazon was depending on US taxpayers to foot the bill for benefits that would not be necessary if Amazon
Pope Francis is more than the administrative and spiritual leader of the Roman Catholic Church. He is the face of a massive international organization that has been working very hard and very specifically in recent years to drastically shift public perception about what the Church is, and what it means
With sports rights owners facing an ever evolving and changing global distribution landscape, it is paramount these entities implement a diversified and integrated approach that advances their many competing objectives. We asked media executive Sal Siino how these owners are responding to this changing environment and what we can expect
Ordinarily, a retread of a remake of a mid-80s action-horror franchise would not become a hot socio-political topic of conversation. But the walls are very thin in media these days, so Fox recently found itself in the crosshairs of intense criticism. When it was announced that Fox was planning to
After weeks of waffling, even when facing peer pressure from other social media platforms, Twitter has finally decided to give conspiracy theorist Alex Jones the boot. Jones had been suspended from Twitter for posting yet another “story” about a supposed false flag operation… or at least a potential false flag
A lot of top media names have been getting hammered by accusations of sexual harassment or inappropriate workplace communication. Some have lost jobs. Some have been suspended, and at least one – Chris Hardwick – has been cleared and reinstated. However, one major media “face” is firing back at his
