KCM Legal Marketing & Media offers a flat fee pricing program for press releases and TV appearances for lawyers and law firms. The company owner, Karen McGagh, is so confident that she can get good placement, that she guarantees results. In a recent press communique announcing the news (which is a repeat of news published earlier this year), she explained that, unlike many PR firms that charge retainer fees with no guaranteed results, “KCM offers flat fee pricing and guarantees media placements in the first week.” The actual price of the “flat fee” has not been disclosed.
KCM works with established and emerging law firms to feature their stories in the news and their attorneys on high-profile programs. KCM suggests a press release can only get lawyers so far; relationships with reporters will go much further than even the best SEO optimization. McGagh explained:
“We issue SEO press releases but follow-up with phone calls to our reporter friends locally and nationally to make sure our lawyers get on the air and in print. SEO press releases can’t make phone calls – but we can … and do.”
In addition to providing connections, KCM teaches lawyers to strategically use sound bites and media appearances to reach more potential clients. The broad KCM Legal Marketing & Media Services include a varied range of company releases, pitching clients as legal commentators in the local and national news, message development, daily media monitoring and analysis, Op-ed development and placement, social media, crisis communications and much more.
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