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EPR
everything-pr.com/marketingMarketing and PR: How Brands Build Demand and Trust in 2026
Brand campaigns, marketing strategy, agencies and how marketing and PR work together.
Marketing gives people a reason to choose a product, and PR earns the credibility that makes the reason believable. This hub gathers EPR's campaign case lists, agency guides and measurement coverage, and the two best places to start are the best marketing campaigns and best PR campaigns lists.
Start here
Latest
Latest Marketing and PR articles
375 articles
Marketing
Best UAE Marketing Campaigns: Emirates to Expo 2020
Four UAE marketing campaigns, from Emirates' Hello Tomorrow to Louvre Abu Dhabi, Expo 2020 Dubai and Dubai's record 2024 tourism push, with sourced results.
Marketing
Best Agentic Commerce Cases: 10 Cases From Amazon to Walmart
Ten agentic commerce cases from Amazon to Walmart: Etsy, Gap, Instacart, Microsoft, Perplexity, Sephora, Shopify and Target, with dates and sourced results.
Marketing
AI Girlfriend Marketing: Inside a Fast Growing App Category
AI girlfriend marketing explained: how Replika, Character.AI and Grok's companions sell, what the Appfigures numbers show and how new rules change the pitch.
Marketing
Regulated Marketing Tracker: Alcohol, Cannabis, Hemp, Crypto
This regulated marketing tracker follows alcohol, cannabis, hemp and crypto advertising rules, with the source and last-checked date for each rule listed.
Marketing Campaigns
25 Dating App Marketing Campaigns and Brand Pivots
25 dating app marketing campaigns and moves from Tinder, Hinge, Bumble and Grindr, with sourced figures and dates.
Marketing
Best Commerce Marketing Agencies: 15 Firms by Channel
Compare 15 commerce marketing agencies across affiliate, retail media and Amazon, with best-fit notes, fee ranges and six questions to ask before you hire.
Marketing
Best China Marketing Campaigns: Singles' Day to Labubu
Five China marketing campaigns, from Alibaba's Singles' Day to Luckin's Moutai latte and Pop Mart's Labubu, plus Dolce and Gabbana's 2018 backlash as a lesson.
Marketing
Best Indian Marketing Campaigns: 6 Cases From Amul to CRED
Six Indian marketing campaigns that built lasting brands: Amul, Surf Excel, Tata Tea Jaago Re, Maggi, Reliance Jio and CRED, with dates, agencies and sourced results.
Marketing Campaigns
Labubu PR: How Pop Mart Built a Global Collectible Craze
Pop Mart turned Labubu into a global collectible craze with blind boxes, drops and IP protection. See the timeline, 2026 results and lessons for brands.
Marketing Campaigns
Red Bull Marketing Strategy: Stratos, F1 and 14B Cans
Red Bull marketing strategy: the Stratos jump, 13.969 billion cans sold in 2025 and an F1 team in a 2026 reset. See what brands can copy and what to avoid.
Marketing
How Automakers Market Hybrids in 2026: What Works Best
Hybrids hit a record 15 to 16 percent of U.S. sales in 2026, and Toyota holds 44 percent of them. EPR explains which messages work in hybrid marketing, which risks to avoid and how to test AI answers.
Marketing Campaigns
12 Holiday Marketing Campaigns That Owned the Season
Twelve holiday marketing campaigns with sourced results, from Macy's and Coca-Cola to John Lewis, Aldi, Edeka and REI, plus the lesson from each campaign.
Marketing Campaigns
10 Higher Education Marketing Campaigns That Worked
Ten higher education marketing campaigns that worked, from Butler and Penn State's THON to SNHU and Johns Hopkins, with sourced results and dates for each.
Marketing Campaigns
12 Fragrance Marketing Campaigns That Changed the Category
Twelve fragrance marketing campaigns with sourced results, from Chanel No. 5 and CK One to Glossier You, Sol de Janeiro and Dossier, plus the lesson in each.
Related coverage
The Guide
Inside Marketing and PR: How Brands Build Demand and Trust in 2026: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
What is marketing and how does PR support it?
Marketing is the work of giving people a reason to choose a product, across paid ads, earned press, owned channels and creator partnerships. These disciplines once ran in separate departments. Today a single campaign is judged on whether all of them tell the same story at the same time.
PR supports marketing by earning the third-party coverage that makes a claim believable, and marketing amplifies that coverage through paid and owned channels. The newest test is how AI tools describe a brand before a buyer ever reaches its website, which rewards brands with strong coverage, clear entities and well-sourced pages.
Which agencies lead in marketing and brand strategy?
The right agency depends on the job. The table matches each agency type to the work it does best, and EPR's agency pages cover the choosing process in detail.
| Agency type | Best for | Where to read on EPR |
|---|---|---|
| Brand and creative agencies | Big ideas, identity and flagship campaigns | How to choose a marketing agency: the Wieden+Kennedy lesson |
| PR and communications firms | Earned media, reputation and launch coverage | PR firms directory |
| Performance and paid media agencies | Conversion, paid search and paid social | Paid media |
| Content and digital agencies | Owned content, SEO and email | Content marketing |
| Creator and influencer agencies | Creator partnerships and social reach | Influencer marketing |
Which marketing topics does this hub cover?
The hub holds campaign case lists, strategy guides and measurement coverage. Start with the pages below.
Best marketing campaigns: examples by industry: the entry point, with links to every full case list.
Best PR campaigns: famous examples by sector: the PR counterpart.
Marketing campaigns: the full category of case lists.
PR survey guide: sample size, questions and headline testing for surveys that earn press.
Performance PR vs affiliate marketing: who gets paid and how each is measured.
Podcast advertising: how host-read ads perform and how to test a sponsorship.
Franchise marketing: who pays, who decides and what works.
Brands entering gaming: the two routes brands take into gaming.
How does a brand build an integrated marketing plan?
Name one audience and one measurable goal.
Write the single story every channel will tell.
Build the proof: research, customer results and expert voices. The PR survey guide shows how to turn a survey into press.
Choose the channels for each stage: earned press, paid media, owned content and creators.
Test small before scaling. EPR's podcast advertising guide shows a quick way to test a sponsorship.
Check disclosure rules for any paid or creator content, then measure results against the goal set in step 1.
Which marketing campaigns are worth studying in 2026?
EPR's case lists give the tactic, the date and the reported result for each campaign:
Marine Corps recruiting marketing: the 1977 Few. The Proud. slogan, the 2017 Battles Won campaign and the fiscal 2026 results.
25 TikTok marketing campaigns: from Guess in 2018 to Gap and Pop Mart in 2025.
25 movie marketing campaigns: from Jaws in 1975 to A Minecraft Movie in 2025.
25 hospital marketing campaigns: from Kaiser Permanente's Thrive to MD Anderson's $2.5 billion appeal, with agencies and budgets.
25 destination marketing campaigns: from I Love New York to Best Job in the World.
12 jewelry marketing campaigns: from Harry Winston's Oscars loans to Mejuri.
Details
Scope: brand campaigns, marketing strategy, agencies and how marketing and PR work together.
Live articles in the hub on October 23, 2026: 374.
Related hubs: Content marketing, Paid media, Public relations.
Last reviewed: October 23, 2026.
Primary source: the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255) set the disclosure rules for paid and material-connection endorsements.
Frequently asked questions
What is the difference between marketing and PR?
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Marketing owns demand and conversion. PR earns the credibility and coverage that buyers and AI engines trust. Strong brands plan the two together so the same story runs through paid, earned and owned channels.
How much should a brand spend on marketing?
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There is no single figure, because the right budget depends on stage, margin and goals. Work back from the revenue target, split spend across channels, and test small budgets before scaling what works.
What makes a marketing campaign successful?
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A clear audience, one story told the same way across channels, and a result that can be measured. EPR's campaign lists show the tactic, date and reported result for each case so the pattern is easy to see.
How do brands measure marketing results?
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Traffic, leads and sales remain the base. Many teams now add AI visibility measures, such as how often a brand is named when an answer engine is asked about its category. See the GEO guide .
How do brands combine paid, earned and owned media?
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Use earned coverage to build credibility, paid media to extend reach to the right audience, and owned channels to hold the conversation. The same proof points should appear in all three.