Marketing RFP Issued By Claremont

The City of Claremont desires a refresh to its marketing campaign. The focus of the campaign must foster business recruitment and feature Claremont as a destination to live, work and play. Claremont is entering a period of renaissance and reinvention. This year brings a reinvention of its downtown, turning the main throughfare one way and expanded sidewalks, the development of a new arts center as well as another mill transformation – this time bringing new market-rate apartments to Claremont. The City of Claremont seeks a marketing campaign that reaches prospective businesses and resident to convey the metamorphosis of the City and encourage them to explore and settle here.

Background:

Settled in 1762, Claremont, New Hampshire is conveniently located along the banks of the Connecticut and Sugar Rivers on the central Vermont border. Once one of New Hampshire’s most prosperous mill cities, Claremont textile manufacturers were responsible for much of the area’s cotton good production and was possible the first to manufacture jacquard woven Marseilles quilts in the country. Today, that rich heritage can be seen in the design of the city center and in the architecture of its many historic buildings. The famous Monadnock Mills remain an important focal point of the city. While Claremont’s transition from textiles to machine tool manufacturing to emerging, small businesses has, at times, been difficult, it is clear that private investment in every sector of the economy during the past few years has produced a new vitality. In addition, the Planning and Development office continues to target growth in housing, light industry, retail and the downtown to further this positive momentum. All of Claremont is designated as a Federally Recognized HUB Zone and a portion is an Opportunity Zone.

Scope of Work:

Logo

Our logo is unique to Claremont. It is designed to pay tribute to the textile industry, the first major industry to settle in Claremont. The logo was designed to honor the origin of Claremont’s Textile Industry interwoven with the effort to promoted the continued growth and prosperity of the community. This logo must be retained. PLANNING & DEVELOPMENT 14 North Street Claremont, NH 03743 Ph: (603) 504-7008 Fax: (603) 542-7033

4. Requirements:

At a minimum, please include the follow:

a. Name of firm

b. Three professional references

c. Examples of work (url links are acceptable)

d. Estimated Timeline

5. Proposals:

The City of Claremont is soliciting Requests for Qualifications for Marketing Campaign Design, to include internet, social media, and print with an option of media purchase consultation. Proposals must be submitted in a sealed envelope clearly marked “Qualifications – Media Services” no later than Tuesday February 26 at 2:00 pm. Please include the bid cost to include the services requested above – with an alternate proposal which includes media placement consultation, in a separate envelop. (Please note this does not mean we are not requesting the actual media buy, but rather general consultation as to what markets should be considered.). All proposals shall be mailed to City Manager’s Office, 58 Opera House Square, Claremont, NH 03743. Please call the Planning and Development Department at 542-7008 or see https://www.claremontnh.com/procurement for further information The City of Claremont reserves the right to reject any and all proposals.

Due Date:

2/26/2021 2:00PM

Address:

PLANNING & DEVELOPMENT 14 North Street Claremont, NH 03743 Ph: (603) 504-7008 Fax: (603) 542-7033

Relevant agencies to consider include Finn Partners and Zeno Group.