DEADLINE: submittals must be received by the Franklin County Office of the Clerk of

Court, located at 33 Market Street, Suite 203, Apalachicola, Florida 32320, on Friday,

September 30, 2022, by 4:00 p.m. (ET).

All RFQ submittals will be publicly opened and read aloud during the regularly scheduled

meeting of the Franklin County Board of County Commissioners on Tuesday, October 4, 2022.

This meeting starts at 9:00 a.m. (ET).


The approved vendor shall abide by the following General Administration requirements:

• Frankin County owns complete rights to the finished products

• As a vendor, you will have access to information that is treated as confidential and

proprietary by Franklin County TDC, including without limitation, information pertaining to

business operations and strategies, customers, pricing, or marketing, in each case

whether spoken, written, printed, electronic, or in any other form or medium (collectively,

the “Confidential Information”). Any Confidential Information that you access or develop in

connection with the Services, including but not limited to any Work Product, shall be

subject to the terms and conditions of this clause. You agree to treat all Confidential

Information as strictly confidential, not to disclose Confidential Information or permit it to

be disclosed, in whole or part, to any third party without the prior written consent of

Franklin County TDC, in each instance, and not to use any Confidential Information for

any purpose except as required in the performance of the Services. You shall notify

Franklin County TDC immediately in the event you become aware of any loss or

disclosure of any Confidential Information.

• Provider shall attend all TDC Board and Committee meetings and Vendor


• Provide monthly marketing reports to the board, including advertising research

and opportunities.

• Attend marketing training as requested by the TDC Board or Director

• Analyze marketing success through advertising and newsletter metrics

• Research, maintain, and update newsletter database to expand visitor database

• Traffic advertising insertion orders and follow up documentation for TDC

administrative staff.

• Will work with the TDC Administrator and get his final approval on all work


● Provide other duties assigned by Franklin County

The provider shall provide the following Writing and Content:

• Research, write, produce, and distribute monthly e-newsletter to database of

media and visitor signups.

• Research, prepare and distribute press releases as necessary to promote

positive County marketing activities and amenities

• Research and compose topic-based feature articles and appropriate content for

publishing in print/digital outlets that promote the County in a positive and

appropriate manner.

• Prepare content for the TDC Website, Newsletter, Visitor guide, and associated

travel publications/ websites

• Provide Grant Writing Services to the TDC as instructed to support marketing


The provider shall provide the following Design and Advertising:

• Design and produce TDC Print and Digital Advertising Support for National

Publications and Websites

• Design and produce TDC marketing materials to include visitor guide, brochures,

rack cards and graphics as directed by the board or director

• Design and coordinate advertising campaigns as needed to implement marketing

goals. These services will include, but are not limited to, the negotiation and

traffic of insertion orders and scheduling of advertisement placement

• Research, design, and coordinate production on TDC-related exhibits

• Research, maintain and update newsletter database to expand visitor database.

The provider shall provide the following Coordinated Services:

• Coordinate with non-profit grant recipients to collect and disseminate event and

activity information through the TDC newsletter portal

• Coordinate with the TDC Director to create and distribute important marketing or

news on an immediate basis and in a professional and efficient manner.

• Coordinate with media to provide research and content for news and features

• Coordinate with the TDC Administrative staff to provide visiting journalist itinerary


• Coordinate with vendors to acquire assets and unique web tracking URLS

necessary to implement ad campaigns and track efficacy of marketing efforts

• Coordinate with photographers to acquire images for use in marketing and

editorial support.

Contract Duration: The duration of the contract may be for multiple years and is open for negotiation.


Any questions regarding this RFQ may be directed to:

Michael Morón

Franklin County Administration

Department 34 Forbes Street,

Apalachicola, Florida 32320

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