SOCIAL MEDIA RFP ISSUED BY COLLEGE COMMUNITY
Date and Time of Closing: September 19, 2022 – 2:00 PM CST
Scope of Work and Deliverables
The College requires a Vendor to supply social media management services from September
30, 2022 to September 30, 2023 (the “management period”). The Successful Vendor shall
work with college personnel to transition into the social media management role and then
shall deliver the following, as directed by the College to its reasonable satisfaction:
a. Work with social media stakeholders from the College (as identified by the College’s
Marketing and Web Presence department) prior to commencing the management of the
College social media properties.
b. While adopting and adhering to the College’s brand, brand personality and corresponding
web presence protocols, grow, cultivate, and manage (or set- up/modify as required) several
of the College’s official social media communities, including all or some of the following
channels:
i. RRC Twitter account (https://twitter.com/RRC)
ii. RRC LinkedIn account (http://www.linkedin.com/edu/red-river-college-20270)
iii. RRC Facebook account (https://www.facebook.com/redrivercollege)
iv. RRC Instagram account (https://www.instagram.com/redrivercollege/)
v. RRC Continuing Education Facebook account (https://www.facebook.com/rrc.cde)
vi. vi. RRC Interlake and Peguis-Fisher River Campuses Facebook account
(https://www.facebook.com/rrcpeguis/)
vii. RRC Portage Campus Facebook account (https://www.facebook.com/rrcportage)
viii. RRC Steinbach Campus Facebook account (https://www.facebook.com/rrcsteinbach)
ix. RRC Winkler Campus Facebook account (https://www.facebook.com/rrcwinkler/)
c. During the management period, the Successful Vendor will engage in daily social media
activities on behalf of RRC Polytech, and ensure:
i. Appropriate branded content syndication, facilitating and promoting high quality discussions
and dialogue in a personal manner
ii. All customer interaction is being monitored and acknowledged
iii. The brand responds to followers and engages within a reasonable time frame (no more
than one business day), answering questions as provided by the brand and directing them to
appropriate support where required RFP No. 2022-005 28
iv. Move any content that is better suited in another area of the discussion for maximum
exposure
v. Address (and remove if necessary) any hateful or inappropriate user content with an
efficient rate of response
vi. Proper setup and monitoring of official College events, including live broadcasts
d. Formally report on social media metrics, insights and impacts monthly, including (but not
limited to) traffic and sources, new Likes and Followers, and engagement (overall and by
category).
e. Recommend and implement innovative ideas and best practices based on the latest
opportunities and trends to improve social engagement and help achieve RRC’s brand goals.
RFP Contact
: Scott Cameron, Strategic Sourcing Specialist
E-mail: scameron99@rrc.ca
