There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the
The Union Square Partnership, Inc. (“USP”), a not-for-profit 501(c) (3) corporation, is seeking proposals from qualified firms for the planning, management, and operation of the popular Summer in the Square series one day a week over the course of nine weeks in Union Square Park starting in June 2015. The
When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly… BOOM”. Typically this will happen on a
With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating
A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships. The scope of PR is based on emphasizing the business name, brand and product or service offering. For some businesses, these two differing
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the
5W Public Relations has created a nice infographic about PR Tips for Startups, we thought we’d share. Winning in the early stages for startups is crucial to overall success. Here’s some reasons public relations plays one of the key roles, as well as logical tips to enhance success.
No matter how good your data is, or how robust your lists are, if you are using content that doesn’t get opened, you are getting nowhere. When you are putting together subject lines, convey information in a way that will get you clicks.
In recent years, no romance author has scored as many hits as Nicholas Sparks. The author of many hugely popular books, several of which have been made into “must see” movies for romantic movie fans, Nicholas Sparks’ marketing team had the author all teed up, and ready to swing for
Leading marketing experts and financial forecasters from Australia and the USA are joining forces to raise over $100000 in support of the Australian Cancer Research Foundati1on. For this purpose, StreetSmart Marketing Australia will organize two special benefit “Secure the Future” conferences this month, in Sydney, and Brisbane. Guest of honor
