Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have
The online learning division of Mediabistro, WebMediaBrands, announced today the launch of a Master Certificate in Social Media Marketing. This online program aims to help digital marketers earn credentials through this educational program.
The multi-platform news and information company USA TODAY was named by Mobile Marketer as Mobile Publisher of the Year. This is an acknowledgement of the company’s ongoing investment in the digital and mobile space and its content and media strategy. The Mobile Marketer Awards are granted yearly to companies with
For many small business owners, email marketing presents a bit of a chicken and egg quandary. What comes first – a decent sized email list or your first campaigns?
Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that
MSLGROUP North America examines America’s food industry “from farm to fork,” exploring social media influences on food and beverage choices.
Sightly has raised $5.6 million in venture capital, positioning the local video company for even more rapid growth. Sightly’s local video platform helps businesses get found by consumers perusing video, mobile and social media.
Within the past decade, advertising has transformed significantly. Much of that transformation can be attributed to social media – for instance, a great majority of television ads now appeal directly to an Internet audience.
Media outreach, the double edged sword that slices PRs and journalists to shreds at times, any communicator out there can surely use good tools for helping out. While everybody knows about Peter Shankman’s (now Vocus’) HARO ingenuity, but have you heard of Muck Rack?
EPR contributor Dan Ripoll, co-founder and CEO of Content BLVD, offers our readers a few content marketing tips. Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.
