mBLAST has launched MediaSync, a free online tool that for marketers and PR professionals helping them identify, reach and engage key influencers in their field. MediaSync allows users to keep up to date with relevant editorial calendars, identify current and future media opportunities, and create targeted media lists which include
Alex Cristache of Blogsessive.com has recently released a new free Wordpress theme, Typominima, a theme designed for all bloggers with a strong appetite for writing and publishing in a beautiful environment. What sets Typominima apart is its strong focus on the writings above anything else.
An interview with activist against children obesity Michelle Obama will be featured this September in US Ladies’ Home Journal. We learn that Michelle Obama doesn’t like beets, that she wakes up at 4:30 am to hit the gym, and that she likes vegetable cleanses… or does she?
NewsBasis is a recently launched platform allowing journalists to better interact with their sources, companies, PR agencies, non profits and independent consultants or academics.
Telemarketing–everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?
San Pellegrino’s international advertising campaign “Live in Italian” has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino’s sparkling water in every day life circumstances.
BitDefender’s MalwareCity.com is a quite unusual business blog, mixing anime and comic strips with IT security post and news, online freebies and the fun side of the social world. It is a rather effective method to use fun to raise awareness about real threats of the virtual world and to
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
The marketing of a need-based service contrasts greatly with the marketing of products and services that are primarily based on wants. There’s a great deal of difference to the consumer between getting your teeth worked on and spending a day at the spa.
Are you familiar with that half melancholic, half regretful feeling one sometimes has when looking back at a project or relationship that did not go very well and thinks of what could have been if only a few little aspects would have turned out differently? Change few to a lot
