Improving SEO Rankings
Once a company has set up its website and it’s fully functional, many businesses find that t’s not generating enough traffic or engaging the current website visitors. This is a very common issue, as...
Category: Marketing
Challenges for digital commerce
Digital commerce has its own set of challenges. The digital commerce industry has been growing and so have its challenges. The pandemic has witnessed the shift to digital commerce, and people have started using...
Implementing website pop-ups effectively
The graphical overlays that pop up on a website after a visitor spends a certain amount of time on them or after they take a specific action on them, are called pop-ups. Most people...
Common SEO Challenges for Companies
One of the only constants in the SEO industry is change. While it might feel like those changes are out of the control of companies, there’s plenty that’s leftover that companies can control, more...
Types of effective website pop-ups
There are plenty of different ways that companies can encourage their website visitors to convert. That doesn’t always have to mean generating more sales, and instead can sometimes mean getting website visitors to join...
Using website pop-ups
Most consumers find website pop-ups annoying, yet most companies tend to use them on their websites. The main reason companies use pop-ups is that they work despite how annoying they can be when they’re...
Personal finance influencers
Everybody needs to be equipped with knowledge that can help them make important financial decisions. When we are bogged down by financial responsibilities, we often turn to financial experts. With our growing dependence on...
Micro – influencer marketing
There are different ways to define micro-influencers. They have followers between 10,000 – 100,000, have a loyal fanbase, and can generate a high rate of engagement. Micro-influencer marketing is turning out to be more...
Fishwife makes tinned seafood look cool
Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein...
Competitor Analysis and Conversion Rates
Companies that are looking to create landing pages that are more successful than their competitors need to look at what those competitors are doing first. By utilising competitor analysis, companies can learn the strong...
