Marketing

ecommerce challenge customers exploding expectations

The Crucial Role of Customer Relations in Modern Marketing

In the ever-evolving landscape of modern marketing, businesses are increasingly recognizing the pivotal role ofcustomer relations in achieving success. Customer relations, often managed by a dedicated customer relations manager, goes beyond traditional customer service and is focused on fostering long-lasting relationships with clients. What is customer relations? Customer relations refers to the ongoing and

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What is a brand ambassador and what do they do

Turning Clients Into Brand Ambassadors

In the realm of public relations, building and maintaining strong client relationships is essential. However, PR professionals can take these relationships a step further by transforming satisfied clients into enthusiastic brand ambassadors. Brand ambassadors are clients who not only appreciate a company’s services but actively promote the company to others,

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ctv advertising

What is CTV Advertising & How Does it Work?

In the ever-evolving landscape of digital advertising, connected TV (CTV) advertising has emerged as a powerful and effective way for brands to reach their target audiences. CTV advertising, also known as over-the-top (OTT) advertising, is a form of digital advertising that leverages internet-connected television devices to deliver video content and ads

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branding tips

What is Employer Branding and Why is it Important?

Attracting and keeping top talent is tough in today’s job market. To appeal to the best candidates, companies are emphasizing their employer brand. It’s not just a trendy term; it’s a vital strategy for recruiting and retaining top talent. Importance of employer branding Employer branding is how an organization is seen

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Marketing-Automation

Exploring the Potential of Marketing Automation

In today’s digital age, businesses are constantly seeking innovative ways to enhance their marketing strategies and optimize their customer interactions. One of the most transformative solutions to emerge in recent years is marketing automation.  What is marketing automation? Marketing automation involves using software and technology to automate repetitive marketing tasks

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brand

Building a Brand in the Digital Age

In today’s digital age, building a brand has evolved from traditional marketing tactics to a dynamic and multifaceted endeavor. The digital landscape offers vast opportunities to connect with audiences, but it also presents challenges in standing out amidst the digital noise.  Defining the brand identity A brand’s identity is the

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What is a brand ambassador and what do they do

What is a Brand Ambassador

In the realm of modern marketing and brand promotion, the concept of brand ambassador programs has gained significant traction. A brand ambassador is a key component of a company’s marketing strategy, serving as a representative and advocate for the brand. This role goes beyond traditional advertising, aiming to establish authentic connections with

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Native advertising

Native Advertising: What it is & How it Works

Traditional advertising methods struggle to capture and retain consumer attention in the digital age. As a result, native advertising has emerged as a more effective and less intrusive approach to engaging audiences. What is native advertising? Native advertising is a form of paid media where the ad content matches the platform it

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Chatbots

Ronn Torossian On The Rise of Chatbots and Conversational Marketing

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their customers. One such innovation that has been on the rise is conversational marketing, powered by chatbots and AI-driven communication tools. What is conversational marketing? Conversational marketing is a customer-centric approach to marketing that prioritizes

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content

What is Evergreen Content ?

In the ever-evolving landscape of digital marketing, where trends and algorithms change frequently, one strategy stands the test of time. That strategy is evergreen content. This type of content is like a timeless classic that remains relevant and valuable to an audience long after it’s been created. What is evergreen content?

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