Sustainable Marketing Results
According to studies, last year the big data analytics market was worth over $200 billion, and it’s expected to grow to $500 billion by the end of the decade. Measuring, analyzing, and applying data...
Category: Marketing
Increasing Conversion Rates With Landing Pages
When customers are looking to make a purchase, they tend to do a lot of research beforehand, to ensure that they are making the right purchasing decision. Customers are checking companies’ competitors and figuring...
Tips on Mapping Content
Developing, creating, publishing, and distributing content takes a lot of time, planning, and overall effort. This is especially true when companies aren’t sure of which type of content to use to keep their target...
Simple Local SEO Strategies
All consumers want to connect with local businesses, and according to Google itself, searches that include the “near me” keywords have increased by 500% each year. Additionally, over 80% of customers have used Google...
Essential Skills for Marketers
Marketing professionals that want to become more successful need to develop a strong set of skills, both soft and technical. These days, having the right set of skills and being creative isn’t quite enough...
Best Practices for Developing Diverse Video Content
Many brands and corporations have started listening to the demands from consumers about representation, which is why they’ve started prioritizing inclusion when developing video content. Last year alone, diversity searches for digital content with...
Creating Inclusive and Diverse Video Content
Diversity, equity, and inclusion (DEI) have become key components of effective video content marketing campaigns. According to research from Facebook, over 60% of audiences around the world have stated that they’d like to see...
Using Quora to increase website traffic.
Quora is a website that deals primarily with questions and answers. It has undergone tremendous growth since its early days and now has 190 million active users. As a platform, Quora can present good...
Why Marketing is Important in Business
The success of a business depends on many factors, and marketing is an important one. A business can gain an edge over its competition by focusing on its marketing. No matter how good its...
Quality vs Quantity in Backlinks
Plenty of marketers stand for the idea that companies should only be worried about the number of backlinks they generate to increase their search engine visibility. However, some marketers have argued that companies should...
