Most e-commerce business owners tend to be quite familiar with every marketing channel that’s available to them, but plenty of them tend to overlook how important and valuable email marketing can be. Unlike SEO or social media platforms, email marketing is quite unique because companies are in charge of every
When companies want to learn more about their target market or their competitors they tend to do market research. There are different types of research that companies can do, however, there are several steps that they need to take for each type. Buyer persona Before a company gets to learn
According to one of the cofounders of the largest marketplace for non-fungible tokens, Alex Attallah, currently, there are more NFTs on Open Sea than there were websites on the Internet in 2010. Four added context, Open Sea, the largest marketplace for non-fungible tokens has over 250 million tokens that are
According to research, over 60% of companies these days are utilizing social listening tools and platforms to keep track of what consumers are saying about the brands. However, despite the high number, most businesses tend to miss out on all of the opportunities that they can get from it, and
When companies are creating their digital marketing campaigns, they also need to keep in mind which strategies they’re going to be using, as well as the metrics that they need to keep track of to understand the performance of their marketing campaigns. Different platforms and strategies tend to have different
Companies that utilize influencer marketing, pay-per-click (PPC) advertising, or social media campaigns to generate leads, convert customers, and make more sales are using digital marketing as part of their promotional efforts. Practically every company these days needs to have a digital marketing campaign to reach its customers in today’s digital
Many customers, as well as businesses these days, are almost always online and moving, and if companies want to reach those customers and observe their behavior, they have to be in the digital space. With a digital marketing strategy, companies can reach more people in their target market and grow
Through digital marketing companies can focus on creating more value for their target audiences while still retaining a competitive edge over their markets. With a successful digital marketing strategy companies need to get different departments within a business together to ensure that they are sharing the same messages, creating a
Interview With Austin Rotter, a digital branding and media relations expert with over 12 years of experience working with a number of clients ranging from innovative startups to hypergrowth brands and everything in between. With the first half of 2022 in the books, it’s time to turn your attention to the rest of the
Even the best companies all over the world use digital marketing strategies to reach their target audiences and their goals. The most successful digital marketing campaigns tend to focus on how a business and its solutions can improve the lives of the target consumers or provide some sort of a
