There are plenty of different ways that companies can improve their SEO efforts because search engines tend to look for a lot of different elements on a website such as title tags, internal link structure, image tags, and more. When all of those different factors are taken into account, companies
Aside from link building, off-page SEO involves plenty of other activities that don’t always result in brand new backlinks from another website to a company’s website. In fact, even just posting and leaving comments can be considered an off-page promotion. There are several strategies that companies can use to improve
Once a company has set up its website and it’s fully functional, many businesses find that t’s not generating enough traffic or engaging the current website visitors. This is a very common issue, as about 90% of most content online doesn’t get organic traffic from Google. The best way to
Digital commerce has its own set of challenges. The digital commerce industry has been growing and so have its challenges. The pandemic has witnessed the shift to digital commerce, and people have started using e-commerce to make purchases that they would have previously bought in brick-and-mortar stores. Shopping is definitely
The graphical overlays that pop up on a website after a visitor spends a certain amount of time on them or after they take a specific action on them, are called pop-ups. Most people have come across a pop-up or two on the Internet. Most companies use pop-ups to gather
One of the only constants in the SEO industry is change. While it might feel like those changes are out of the control of companies, there’s plenty that’s leftover that companies can control, more specifically the way they react to change. However, there are certain challenges that companies tend to
There are plenty of different ways that companies can encourage their website visitors to convert. That doesn’t always have to mean generating more sales, and instead can sometimes mean getting website visitors to join an email list, sign up for an ebook, or book a demo, for instance. One of
Most consumers find website pop-ups annoying, yet most companies tend to use them on their websites. The main reason companies use pop-ups is that they work despite how annoying they can be when they’re used incorrectly. They can help companies drive sales, encourage customers to convert, and increase their email
Everybody needs to be equipped with knowledge that can help them make important financial decisions. When we are bogged down by financial responsibilities, we often turn to financial experts. With our growing dependence on the internet, financial experts often use platforms like Instagram and TikTok to promote financial services. There’s
There are different ways to define micro-influencers. They have followers between 10,000 – 100,000, have a loyal fanbase, and can generate a high rate of engagement. Micro-influencer marketing is turning out to be more successful than celebrity influencer campaigns. The main reason for this could be that people are more
