Future SEO Challenges
Most marketers are familiar with the fact that SEO was around long before search engines were . However, as the years have passed, so have the best SEO strategies as well as potential obstacles...
Category: Marketing
When Companies Should Outsource SEO
While SEO is an important aspect of the growth of a business, it’s a complex and time-consuming effort that requires a lot of patience to generate the desired results. Many business owners tend to...
SEO Mistakes Businesses Should Avoid
For many digital businesses and brands looking to achieve success through SEO, putting all of their efforts into SEO can be quite tempting. However, if those businesses aren’t careful, the efforts can quickly backfire....
Target Audience Segmentation in Public Relations
A key part of any promotional strategy is audience segmentation: when the businesses divide the overall target audience into actionable and well-defined segments, or smaller groups. Those groups thus share some common characteristics such...
Google Analytics Alternatives
There are plenty of ways that companies can analyze and measure their traffic to understand their website performance. While Google Analytics is the most common choice for many companies, it’s just one of the...
Automating Marketing Tasks for Efficiency
Most marketers these days are very busy people, and although they might know which tasks they need to automate to free up some time, it still takes time to set up the automation process...
Marketing for architecture firms
With the process of advertising being revolutionized and reinvented, architecture firms are also using new strategies. With the help of online marketing, architecture firms can reach prospective clients. Digital channels provide cost effective solutions...
Managing an Email Subscriber List
Most email marketing efforts are all about the numbers, which is why plenty of marketers avoid removing any email addresses from their subscriber lists. However, before a company even gets to the point of...
Link Building and Digital PR Strategies
Over the last few years, PR efforts and SEO have come together through link building, which is a great way for companies to get genuine backlinks from authoritative websites. When outlets have big audiences...
Creating a Marketing Plan
Without a sound plan and strategy, companies won’t be able to know what they’re trying to do with their marketing efforts. That’s why the first step in creating any sort of marketing campaign is...
