Inclusive advertising
To avoid appearing desensitised , common human values, irrespective of age, gender and ethnicity should be amplified in marketing. It is a strategy which guarantees that products and services will be used by more...
Category: Marketing
The importance of complaining customers to marketers
According to marketing expert Theodore Levitt, “ One of the surest signs of a bad or declining relationship is the absence of complaints from the client. The client is either not being candid or...
THE IMPORTANCE OF CONVERSATIONAL MARKETING
What is conversational marketing? Conversational marketing is a procedure which attracts website visitors through activities that are dialogue-driven. This type of inbound marketing primarily focuses on interactions with the consumer. Conversation always leads to...
MARKETING SUPPORT FOR LIBRARY OF CONGRESS
The Library Shop operates under the Retail Section of the Library’s Office of Business Enterprises. The Library of Congress Shop supports the Library’s mission through the development and sales of products based on the...
Basics of Website Backlinks
When it comes to website SEO, aside from keywords, one of the most important factors is high-quality backlinks. When indexing and crawling websites, search engines look for relevant keywords within a web page, and...
Using Instagram to build a brand
There’s no sign of Instagram slowing down anytime soon. Instagram is not just about choosing filters to transform images and sharing them with others. Studies have shown that on Instagram, users are more likely...
The Dos and Don’ts to Writing an Effective Lede
Most public relations professionals are already familiar with the fact that they have to create attention-grabbing stories to get any sort of media coverage. However, the first sentences of the story are the most...
Practical Advice for Winning Marketing Strategies
The last year has been a difficult time for everyone around the world, and there still isn’t a set timeframe outlining when things will go back to normal. Fortunately there is still some good...
Monetizing a blog
A blog considerably improves website SEO and increases the strength of the online presence of a brand. A blog can garner mass attention and go viral. It can bring business, recognition, sales, and traffic....
Small Business Marketing Tips
Small business owners don’t have to worry about waiting to create a large enough budget to be able to create marketing campaigns. In fact, before small businesses spend a single cent on marketing, business...
