When companies think about their public relations efforts, they tend to think about generating more positive media coverage, and video content isn’t always at the top of their minds. However, it’s precisely the video content that companies can create that can generate a lot more positive coverage and help customers
A lead usually refers to contact with a potential customer. To generate leads online, asking people for their contact information is never really enough. A combination of ideas and tools have to be used to build relationships with potential customers. The target audience has to get something worthwhile. This is
Companies can improve their public relations efforts in plenty of different ways, with one of the most effective ones being video content. Although research has shown that most people’s attention spans have been decreasing, there’s plenty of room for companies to start utilizing long-form video content, specifically on YouTube. Then,
Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube. However, many companies tend to forget that they can repurpose a singular long video into shorter pieces of content on other platforms as well. With
Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling point as a differentiator from other companies, however, sometimes that’s not enough. In those times, companies
Digital marketing is important for companies across all sizes and industries. However, creating a strong digital marketing campaign isn’t always something that business owners of smaller companies want to concern themselves with, simply because they’re already investing their time on everything else to run their businesses. Instead, they tend to
Most e-commerce business owners tend to be quite familiar with every marketing channel that’s available to them, but plenty of them tend to overlook how important and valuable email marketing can be. Unlike SEO or social media platforms, email marketing is quite unique because companies are in charge of every
When companies want to learn more about their target market or their competitors they tend to do market research. There are different types of research that companies can do, however, there are several steps that they need to take for each type. Buyer persona Before a company gets to learn
According to one of the cofounders of the largest marketplace for non-fungible tokens, Alex Attallah, currently, there are more NFTs on Open Sea than there were websites on the Internet in 2010. Four added context, Open Sea, the largest marketplace for non-fungible tokens has over 250 million tokens that are
According to research, over 60% of companies these days are utilizing social listening tools and platforms to keep track of what consumers are saying about the brands. However, despite the high number, most businesses tend to miss out on all of the opportunities that they can get from it, and
