Companies that have brick-and-mortar stores tend to have a difficult time conceptualizing the buying journey of their customers. Although one of the most popular marketing efforts that they rely on is word-of-mouth marketing, there are plenty of other ways that customers can find these types of businesses. One of the
According to research, in the United States, less than 50% of small companies actually invest in search engine optimization. That means over half of all small businesses in the US end up losing out on traffic, revenue, and customers because they are not organically improving their search engine rankings. However,
Video content has started prioritizing with some of the most popular social media platforms. This type of content also tends to be quite dynamic and shareable for many audiences. Many other benefits come with video content, making videos very powerful tools companies can use to target more potential customers. In
By keeping track of website traffic companies can create realistic strategies and goals that are going to result in an increase in revenue for them. Although plenty of companies tend to claim to be data-driven, less than 30% actually have a business strategy that’s documented. That means companies need to
One of the best ways that companies can ensure that they’re taking advantage of every opportunity they have to attract local potential customers is by conducting a local SEO audit. This type of audit will assess all of the company’s search engine ranking to help it figure out which steps
Many companies might be familiar with the concept of revenue marketing, as it’s also widely used. However, it’s important to note that it takes a bit of work to be put into action and it can be quite complex. Fortunately, it’s a lot easier to do so with the help
By now, most companies have figured out that customers want to engage with businesses across a variety of communication and public relations channels. However, at the same time, most companies also feel overwhelmed when they have to start implementing an omnichannel marketing strategy. That’s why one of the best ways to
Analytics tools in the customer experience field have been evolving and growing, and companies need to start utilizing them sooner rather than later. That way, they’ll be able to precisely pinpoint what is and isn’t working for their customers, and improve the overall experience they have when interacting with a
Self-promotion has certain goals. One of the major goals is to get the right message to the right people at the right time. It is a powerful tool in marketing. It is truth, well told and is based on integrity. If a business stops marketing, it will quickly see the
Companies are always trying to find elements that will help set them apart from their market competitors. One of those things can be content, especially when companies are able to use their content strategies in the right way. Content and value proposition Most companies understand that they’ve become publishers in
