Social Proof
When Cervantes penned the words “The proof is in the pudding” back in 1605, he certainly wasn’t thinking about social media, at least as it relates to social proof. On the other hand, that...
Category: Marketing
Sales and Marketing in 2020
Thanks to the internet, the way that people make purchases has changed quite a bit, which means any business who has been willing to keep up with those changes and adjust their strategies has...
2020 Perfect Vision
Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance. Between 2014 and 2019, spending for print ads declined at the same rate as the rate...
Betcris Working with Soccer Sportstar Ronaldinho on Marketing
Betcris, one of the leading gambling platforms across Latin America has joined forces with the former FIFA player of the year Ronaldinho Gaucho, for a media creation event in Brazil that’s unlike anything that’s...
“SEARCHIN’”
There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world. Proper search engine optimization...
SEO – HERE TO STAY?
When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London. Such is...
Influencer Marketing Trends To Watch
The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach $10 billion this year. Influencers on other platforms, like...
Creating An Influencer Marketing Strategy
When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns....
Hype of the Influencer Industry
The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is set to become a $15 billion business by 2022....
Try These Hacks to Grow Email Marketing Lists
Growing an email marketing list can be a challenge for a business that’s just starting out or that’s only just beginning to integrate email into its marketing strategy. And for smaller businesses, it can...
