Since the media world is constantly evolving, the ways that brands maintain and grow their presence have to evolve alongside it. In the past, many companies mainly relied on traditional PR, which included working with media outlets and TV to reach a target audience. However, as the world became more
It’s expected that Google’s Core Web Vitals, its website development standards, will be merged with some of its other user-focused signals this May. When completed, Google expects to be able to analyze the website experience of visitors even more deeply and further improve its ranking system. In anticipation of this,
Advertising is an extremely dynamic field that’s constantly reinventing and evolving so it can easily utilize new tech and media to reach audiences. Companies have to continuously follow suit. However, growing a business through advertising means understanding the target audience’s values on a deeper level. Since advertising means creating, organizing,
Today’s marketers are constantly juggling between improving the company’s digital presence and sorting all of the collected data along with learning from it, which is why they have to rely on the best digital tools that are going to cut down on the time they spend navigating between the different
One of the most effective ways to reach a target audience is through digital marketing, which allows businesses to drive traffic to the company’s website, close sales, and generate high-quality leads. To create a good digital marketing strategy that will result in business growth, businesses have to think about their
Business growth and marketing success are both created on plans that deliver great value, and for companies that are looking to achieve that success, they have to gain an understanding of the emerging opportunities and risks, the current environment, the available tools, and their own resources. Although strategic planning is
When American fantasy writer Brandon Sanderson said, “What was the point of a little voice? Weren’t voices for being heard?,” he may not have had voice technology like Google Assistant in mind, which this year has already been installed in over a billion devices and climbing. But his quote sure
Marketing is more than most people think it is. There are so many ways to present a campaign or a brand in the marketing world that it can be hard to decide which one is best. Some traditional marketing mediums include print, radio, television and direct mail. Online mediums can
Big brands and corporations are long past the point of realizing that they need to invest in personalization and personalized campaigns. Considering the fact that society has moved on from turning into cable TV to Netflix and Spotify instead of the radio, the public craves curated content that largely fits
Out of seven different topics, privacy and authenticity emerged as growing concerns among people polled this July by Merkle’s global performance marketing agency. Why do these matter? They matter because consumer attitudes have been evolving in large part because of the pandemic. The privacy issue is perplexing because much attention
