Marketing

Media Journalism

The Changes Free Media Brings to PR

The dawn of the Internet likely signaled the beginning of dusk for traditional journalism. More and more, readers began to turn to the Internet for not just entertainment, but knowledge, and then news, and now just about everything. In fact, according to a study done by the American Press Institute,

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b2b marketing

Is Your B2B Marketing Making the Most of Data?

According to b2bmarketing.net‘s recent Data Skills Benchmarking Report, nearly three-quarters of all marketers believe their companies are not getting the most from their data. The report was done in the U.K., but the fully 73 percent of marketers were concerned about their company’s ability to gather and proceed with data-driven

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Greenwood Indiana Airport

Greenwood Indiana Airport Marketing to Corporations

Greenwood started making upgrades to their airport in 2012 when they extended the runway threshold so larger aircraft can use the airport. An impact study also done in 2012 showed the airport brought $27.3 million worth of economic enhancement to the community. This airport is the closest one to downtown

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North Carolina Tourism Marketing RFP Issued

The Jackson County Tourism Development Authority (JCTDA) is requesting proposals for an advertising and marketing agency of record.  Cashiers, Cherokee, Dillsboro, Sylva, Balsam, Cullowhee, Glenville and Sapphire make up Western North Carolina’s Jackson County, a place of lofty peaks, rushing water and spectacular scenery. Each of these Blue Ridge Mountain

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Enterprise Florida, Inc.

Florida Economic Development Arm Issues Marketing RFP

Enterprise Florida, Inc. (EFI) the principal economic development organization for the state, which facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses. They have issued an RFP for a marketing company

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Visit Florida

Florida Tourism Industry Issues Advertising RFP

VISIT FLORIDA – The Florida Tourism Industry Marketing Association – has issued an advertising & branding RFP. VISIT FLORIDA is the State of Florida’s official tourism marketing corporation and serves as the official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government vendor, but

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Nootropics

Marketing of Nootropics: Onnit Alpha Brain and More

Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers. They are supplements, nutraceuticals, functional foods, and drugs used to improve at least one aspect of mental function. You know those television dramas that sometimes show college students or those in ivy-league prep

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healthcare pr social media

How Healthcare PR Should Use Social Media

Social media is the darling of all business these days, but when it comes to healthcare, there are a few immediate concerns. Because social media is inherently communal, privacy concerns play a huge role in determining how the healthcare sector can engage. But that doesn’t mean social media is off

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