This past December, Coca-Cola posted a holiday update to its followers on Vkontakte, a social media network popular in Russia and Eastern Europe. The post included a cheerful message overlaid on a map of Russia presented in Coke’s iconic red and white. This is a branding strategy Coca-Cola has used
The Internet offers countless tools claiming to help public relations pros connect with consumers, decision makers, press, and wire services. But which options are the best, how can you know which services won’t waste your time? We’ve taken the liberty to review some of the best, so you can find
AOL, one of the earliest internet service providers, is as well-known for its history as it is for its current operations. AOL owns Huffington Post, TechCrunch, and Engadget, and has acquired all of Microsoft’s ad business, rendering it a serious force in the digital media business. Despite this, it still
Two opportunities which Everything-PR readers may be interested in: The Troy Cultural Alliance (TCA), an association of Troy, New York’s cultural organizations, seeks a partner to design a marketing and communications plan to help promote Troy as a cultural destination. In early 2014 a group of Troy’s cultural organizations joined
To understand the important role PR plays within the mix of your marketing efforts, you should learn how effective an image can be for your consumers, their prized product(s) or their favorite services. General impressions and reputations have an influential power over people, so you should take measures to preserve
The Baton Rouge River Center, a municipally-owned multipurpose facility located in downtown Baton Rouge, Louisiana is looking to hire a marketing agency and to rebuild their online presence for their website – www.brrivercenter.com. The facility was completed in 1977 and has grown to include over 200,000 ft2 of floor space
Direct Response marketing convinces possible consumers to take action. This can range from placing an order, calling in for additional information, or following a link to a webpage. Direct response marketing has many positive characteristics. For one, ad effectiveness is measurable because sales correspond to trackable media. Additionally, the sales
Great public relations expertise can turn even the smallest upstart into a media sensation. So big and small businesses alike hire PR experts to guide them through the market. With the demand for PR expertise climbing, prices can climb too. Still, hope remains for entrepreneurs and small businesses needing PR
Ecommerce is about selling online, but you can do sales in a helpful way leaving consumers with a smile on their face and even gratitude for the products offered. When done right, you might find your company name or your client’s company name on a list similar to the following.
Cash takes a backseat in most modern economies, while credit and debit cards move to the forefront. And two of the best credit cards are Visa and MasterCard – and both card companies capitalize on PR skills to differentiate themselves. Similarities in Marketing Though Visa and MasterCard rival each other
