Media RFP Issued in Nigeria

EAI, the implementer of the Strengthening Media Support for Community Accountability Measures project in Nigeria, invites qualified offerors to submit proposals to supply and deliver Public Opinion Poll in support of program implementation.

Equal Access International (EAI) – a non-governmental organization (NGO) with U.S. regional offices in Washington, D.C.– partners with communities around the world to co-create sustainable solutions utilizing community engagement and participatory media and technology. With funding from bi-laterals, multi-laterals, foundations, and individual donors, EAI has a 17-year track record implementing social change projects and currently operates in Afghanistan, Burkina Faso, Cameroon, Chad, Cote d’Ivoire, Kenya, Mali, Nepal, Niger, Nigeria, Pakistan and the Philippines.

Implemented by Equal Access international (EAI), the Strengthening Media Support for Community Accountability Measures in Nigeria (SMS4CAM) project supports the MacArthur Foundation’s mission of supporting accountability, transparency, and good governance in Nigeria, at scale. SMS4CAM leverages the success of EAI’s and partners’ unique broadcast and new media platforms to raise awareness of corruption, encourage those who engage to change the environment, and hold government officials to account, without naming and shaming them.

EAI is achieving this through multi-platform dissemination of high-quality media products, each playing a role in creating an environment of dialogue and discussion around corruption and good governance issues. Programs feature positive role models for communities and government officials to emulate and convene government officials alongside issue area experts and their constituents to address issues of concern. EAI produces quality, engaging, and credible media content using its flagship methodology: creating a “Generative Communication Ecology” of deep stakeholder engagement, which utilizes local languages and the voices of community members themselves to effect positive social change.

Through SMS4CAM, EAI partners with AREWA24 to produce and air two television series, “Kwana Casa’in/90 days” and “Dadin Kowa” on the AREWA24 television channel. “Dadin Kowa” focuses on a range of social issues, including drug abuse, domestic violence, girl child education, child labor, violent extremism, and human trafficking; AREAWA24 and EAI were able to weave strong anti-corruption themes into the script and enable this messaging to be delivered organically through character and storyline development. Similarly, “90 days” addresses accountability issues through a storyline that focuses on corruption in the power and education sectors in Northern Nigeria.

Public Opinion Polling for Strengthening Media Support for Community Accountability Measures project in Nigeria

Background: Equal Access International (EAI) – a non-governmental organization (NGO) with U.S. regional offices in Washington, D.C.– partners with communities around the world to co-create sustainable solutions utilizing community engagement and participatory media and technology. With funding from bi-laterals, multi-laterals, foundations, and individual donors, EAI has a 17-year track record implementing social change projects and currently operates in Afghanistan, Burkina Faso, Cameroon, Chad, Cote d’Ivoire, Kenya, Mali, Nepal, Niger, Nigeria, Pakistan and the Philippines.

Implemented by Equal Access international (EAI), the Strengthening Media Support for Community Accountability Measures in Nigeria (SMS4CAM) project supports the MacArthur Foundation’s mission of supporting accountability, transparency, and good governance in Nigeria, at scale. SMS4CAM leverages the success of EAI’s and partners’ unique broadcast and new media platforms to raise awareness of corruption, encourage those who engage to change the environment, and hold government officials to account, without naming and shaming them.

EAI is achieving this through multi-platform dissemination of high-quality media products, each playing a role in creating an environment of dialogue and discussion around corruption and good governance issues. Programs feature positive role models for communities and government officials to emulate and convene government officials alongside issue area experts and their constituents to address issues of concern. EAI produces quality, engaging, and credible media content using its flagship methodology: creating a “Generative Communication Ecology” of deep stakeholder engagement, which utilizes local languages and the voices of community members themselves to effect positive social change.

Through SMS4CAM, EAI partners with AREWA24 to produce and air two television series, “Kwana Casa’in/90 days” and “Dadin Kowa” on the AREWA24 television channel. “Dadin Kowa” focuses on a range of social issues, including drug abuse, domestic violence, girl child education, child labor, violent extremism, and human trafficking; AREAWA24 and EAI were able to weave strong anti-corruption themes into the script and enable this messaging to be delivered organically through character and storyline development. Similarly, “90 days” addresses accountability issues through a storyline that focuses on corruption in the power and education sectors in Northern Nigeria.

Due Date:

January 12

Address:

Equal Access International

1001 Connecticut Ave NW, Suite 909

Washington, DC 20036

eaprocurement@equalaccess.org

Edelman PR and Porter Novelli are strong international PR firms.

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