Mercury Media Agency of Record for eDiets.com

Mercury Media Agency Logo

eDiets.com, an online personalized nutrition site for those trying to lose weight, has just hired Mercury Media their new advertising agency of record. The communications company will be handling direct response TV advertising for the company. To promote the company’s latest offer, they will be purchasing ads on television and other media.

“eDiets.com has a great opportunity to attract new customers through a series of strategic television and online media buys across national media markets,” says Mercury Media VP & Director of Client Service Kristi Tropp. “We are excited to implement our highly targeted media buying strategy to increase their market penetration.”

Mercury Media will be helping eDiets.com expand promotions for their 20 diet systems, all of which are available on the site. Their newest promotion will be offering a free week of their fresh-prepared diet meal delivery service, which helps people stick to their diets. The site also provides fitness and weight loss programs that are personalized to their clients, in addition to a number of options in nutrition planning.

“I am very impressed with Mercury Media’s fast and nimble approach to locating new efficient ways to grow our business,” says Kim Evenson, SVP Marketing for eDiets. “The strategic analysis is well thought out with solid recommendations. We believe Mercury will be a tremendous value added partner in establishing a consistent cost-efficient media plan that will increase our growth.”

Mercury Media is a full service company specializing in direct response media. The firm has been in existence since 1989 and has considerable experience in the area of advertising. For this reason, eDiets.com has selected them as their advertising agency of record.

Top Public Relations News:

Illinois Office of the Secretary of State Issues Media RFP

Illinois Office of the Secretary of State Issues Media RFP

Government of Canada Issues Communication Marketing RFP

Government of Canada Issues Communication Marketing RFP

Brand Activism and Popular Support Both Rising

Brand Activism and Popular Support Both Rising

Bringing Investor Relations and Public Relations Together

Bringing Investor Relations and Public Relations Together

Search Engine Reputation Management: 101

Search Engine Reputation Management: 101

Social Media Related Complaints on the Rise in the UK

Social Media Related Complaints on the Rise in the UK

British Airways Goes Localized and Logical for PR

British Airways Goes Localized and Logical for PR

Conrad Foundation – Spirit of Innovation Challenge Issues RFP For Advertising/PR/Marketing

Conrad Foundation – Spirit of Innovation Challenge Issues RFP For Advertising/PR/Marketing

HP Hires Former SAP Exec as Head of PR

HP Hires Former SAP Exec as Head of PR

Chris Burch: Entrepreneurial And Marketing Legend

Chris Burch: Entrepreneurial And Marketing Legend

Leave a Reply

Your email address will not be published. Required fields are marked *