Mullen PR: Adds American Greetings to Client Roster

American Greetings Names Mullen as Agency of Record


Boston based Mullen PR is one of the most respected agencies in the world, offering integrated services which include everything a modern business needs for success:  creative to digital marketing, media planning and buying, mobile marketing, public relations and social influence, and much more. And with the likes of Google, adidas, JetBlue, and National Geographic Channels on its roster, no wonder that Mullen attracts new customers of caliber. The most recent of them all is American Greetings (NYSE: AM).

Mullen was selected from several agencies that bid for the contract in November 2012, when Roth Associates conducted a national search for an advertising agency partner on behalf of American Greetings. Mullen was chosen based on its capabilities to grow with American Greetings’ marketing and business needs.

“We selected Mullen for its breadth of experience and approach to helping us meet consumer needs,” said Alex Ho, executive director of marketing at American Greetings.

As the AOR for American Greetings, Mullen will execute a series of integrated campaigns for American Greetings’ paper and digital greetings businesses; and will have full service advertising responsibilities—creative, digital, and media planning/buying. Mullen’s appointment was officially announced by American Greetings, who confirmed they continue to do project work with Golin-Harris.

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