National Institute on Drug Abuse (NIDA) Issues Media RFP


National Institute on Drug Abuse (NIDA) Issues Media RFP

The purpose of this acquisition is to launch and monitor the performance of a new media advertising campaign to recruit new, eligible volunteer participants to human research studies. The recruitment of these human participants can prove to be challenging, as more than 90-95% of initially screened participants do not meet study eligibility requirements. NIDA’s goal is to obtain at least 5-6 participants/week to enter the currently active treatment protocols and be representative of the 4 targeted research populations, in addition to matched healthy controls.


The mission of the National Institute on Drug Abuse (NIDA) Intramural Research Program (IRP) is to conduct state-of-the-art research on basic mechanisms that underlie drug abuse and addiction, and to develop new methods for the treatment of drug abuse and addiction. The goal of the Neuroimaging Research Branch (NRB), a Branch within the IRP, is to better understand the neurobiological antecedents of illicit drug use and abuse, the neuronal consequences of short and long-term drug use and the potential reversibility of these neuroadaptations. Advanced MRI acquisition pulse sequences and novel analysis strategies are developed and applied in both human and preclinical models in an integrated translational approach to understand the causations of drug taking along with the acute and long-term consequences of such use. Importantly, the NRB studies both healthy, disease free individuals as well as those with various drug dependence disorders. The long-term objective of this research is to inform the development of better behavioral and pharmacological interventions to treat substance abuse and help prevent vulnerable individuals from initiating drug use.

The NIDA IRP NRB conducts research studies using volunteer human participants in the greater Baltimore area. In general, the volunteers are a representative sample of adults from the region between the ages of 18 and 60 who are generally healthy (aside from specified substance use) and willing to participate in single and/or multi-visit research studies conducted on-site at the NIH Baltimore Treatment Center, located on the Bayview Medical Center campus in East Baltimore.

Scope of Work:

Independently and not as an agent of the Government, the Contractor shall furnish all the necessary services, qualified personnel, material, equipment, and facilities, not otherwise provided by the Government as needed to perform the Statement of Work (see Attached):

  • Work with a NIDA study team to design and implement recruitment strategies that are study specific and leverage new media platforms including but not limited to display advertising, social media, mobile, video, and email marketing messages.
  • Use targeted technology (e.g. behaviorally, demographically, and geographically targeted advertising messages) to identify relevant potential participant populations and new-media locations for advertisement placement
  • Devise an effective marketing plan(s) to reach target populations specific to individual protocol eligibility requirements and study timelines.
  • Track recruitment success during life of campaign. Identify recruitment strategies that prove successful/unsuccessful. Maintain flexibility with recruitment strategies in the event it becomes necessary to change on an ongoing basis, as needed to optimize success.

Due Date:

July 20th


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