Love it or hate it, trash talk is part of basketball, even in the pros. But it’s supposed to stay on the court. Sometimes, though, things spill over, and players get called on to respond to comments that catch them off guard. Such is the case of Josh Hart, former Lakers and current Pelicans player, who was caught on a hot mic saying some less than complimentary things about his former team.
Hart jokingly said, “Sounds like LA… I’m not talking about the city…” leaving fans to believe Hart was disparaging the organization and his former teammates. Hart says that’s not the case.
In his defense, Hart first said that those comments were sarcastic and not serious, and never meant to make it to the air. Then, he said he was talking about the front office, not the players or the fans. And, to make absolutely sure no one misunderstood, Hart says he called several of his former teammates to clear the air.
“I called some of the people in the front office, I called some of my teammates and made sure they knew that none of this stuff was about you guys…” Hart told ESPN. “I loved my time (there). I loved my time… and I wouldn’t have changed it for the world. I love Laker Nation… They show so much love, so much support…”
In his statements, Hart sidestepped sharing which specific people in the front office he had an issue with, but said his comments weren’t serious and that he would go directly to people he may have upset or offended. Then he tapped the brakes, downshifted and opened up about why he said what he did.
One of the specifics of Hart’s complaint is that he was included in a deal without his knowledge, in effect, traded without even a courtesy heads up, saying, “Sometimes things happen quickly, but, come on, you have (the) gist of if something’s going to happen… So just reach out… You understand in this league, this is a possibility… No hard feelings, but you want a heads up or to get a call the same day and not find out on Twitter.”
Hart added that he hopes his former teammates do well. And, they are. The Lakers have the best record in the NBA at the moment. At this point, it appears that Hart’s conciliatory comments helped him avoid controversy, but that will be reflected when the Pelicans next face LA. Its not good Public Relations to insult your former team.
Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.
Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.
Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.
Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.
A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities