News From Lippe Taylor, Finn Partners, Prosek & More

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Lippe Taylor Adds Tracy Naden as EVP

Tracy Naden just left Weber Shandwick to take on the role of EVP (mainly in the CPG, food and beverage sectors) at Lippe Taylor. With Naden taking on this new position, those who have been serving in the post (Lori Robinson and Diana Sfera) have moved to other jobs in the agency – heading up the beauty practice for Sfera, and becoming chief integration office for Robinson.

Naden worked at Weber Shandwick until November as their EVP of consumer health. Other jobs include MSLGroup and Sr. VP for consumer, as well as managing director for both W2O Group and Allidura Consumer. She stated that she switched to Lippe Taylor because of their marketing to women efforts and influencer capabilities.

Finn Partners Adds Travel PR Agency, The Brighter Group, to Their Team

Global PR and marketing firm Finn Partners just brought The Brighter Group, a travel PR agency into their fold. Debbie Flynn, the chief executive and founder of Brighter will become the managing partner with the current chairman at Brighter, Steve Dunne, will be senior partner of strategy. They will report to Chantal Bowman Boyles in the London office where she oversees EMEA, and New York’s managing partner, Gail Moaney.

Prosek Partners Picks Up Mike Geller

One of Edelman’s VPs has left there to join Prosek Partners becoming their managing director. Mike Geller has been at Edelman’s since 2011 working in their financial and capital markets practice. There he focused on helping with strategic communications counsel with leaders of private investment, publicly traded organizations, corporate execs, and company founders. Geller’s expertise is in enforcement actions, regulatory matters, creditor rights, mergers and acquisitions, leadership transitions, divestitures, and complex litigation.

Leadership Changes at Weber Shandwick

Weber Shandwick recently added new leaders in two of their US offices. In Dallas, they made Jennifer Cho the EVP and general manager. In Minneapolis, Lorenz Esguerra became their EVP and general manager. Cho has more than 10 years’ experience in integrated marketing and business development as well as intense understanding of how to use analytics to drive sales. Esguerra has 20+ years in marketing services, and leadership especially working in areas of planning, development, and digital campaigns.

Turkey for Business Development is Ketchum’s New Plug

Ketchum, one of Omnicom’s firms, will be promoting Turkey in the US as requested by the Turkish Exporters’ Assembly (TEA). They will start by arranging interviews and meetings with TEA representatives and business leaders, authors, and academics – discussions will be related to Turkey. This move is intended to ease the tension between the US and Turkey after last year’s beating in Washington by bodyguards of Recep Tayyip Erdogan in DC.

The TEA believes 2018 will be a great year for Turkish exports. They also mentioned that during 2017, nearly half of their exports were sent to Germany, the UK, and Italy, as part of the European Union, prior to BREXIT. Many of their top exports include the sectors of defense/aviation, jewelry, fruits/veggies, automotive, and machinery.


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