OHCA is seeking advertising and marketing services for the Living Choice Program/Money Follows the Person, using multiple media outlets in print media, radio, digital media, social media and outreach venues, that markets all ethnicities, with emphasis on the Native American Communities to support tribal programs throughout the State of Oklahoma to include, but not limited to, Oklahoma City, Tulsa, Lawton/Ft. Sill, and surrounding areas.
The Money Follows the Person (MFP) Rebalancing Demonstration Grant helps states rebalance their Medicaid long-term care systems. Over 75,151 people with chronic conditions and disabilities have transitioned from institutions back into the community through MFP programs as of December 2016. The Affordable Care Act of 2010 strengthened and expanded the MFP program allowing more states to apply. There are currently forty-three states and the District of Columbia participating in the demonstration.
Scope of Work:
Newspaper ads shall run weekly.
Vendor will design the newspaper ads in full color and send to the designated contact person at OHCA for approval before the ad is posted. There should be a half-page ad run in full color on the front page once, weekly, but not on the same day. The ad does not have to change every week, the same ad can be posted each week. Each vendor shall include a banner/link to OHCA’s Living Choice page on their Website.
The ads shall be posted in the following newspapers: