Ogilvy & Mather and IBM Win Big at Effie Awards
At the Effie organization’s annual awards ceremony, Ogilvy & Mather (O&M) was named the most effective agency in North America and won 18 awards. In addition to receiving five Gold, eight Silver and five Bronze distinctions, Ogilvy client, IBM, was recognized as the most effective brand and second most effective advertiser.
O&M and IBM won four Effies each for their acclaimed Smarter Planet and IBM Watson campaigns. O&M Chicago received silver Effies for it’s CDW’s People That Get IT and Truvia campaigns. O&M Chicago also garnered Gold for Truvia Sweetness Stories. O&M New York won silver for UPS We Love Logistics. O&M Toronto received two Bronze Effies for Unilever’s Dove brand’s Singing’ In The Rain. A Bronze Effie was also awarded to O&M New York for IKEA’s The Life Improvement Store and to O&M Atlanta for Zoosk Online Dating. Additionally, IKEA The Life Improvement Store was awarded Gold at the Shopper Marketing Effie Awards. Neo@Ogilvy, O&M’s global media agency, contributed to much of the agency’s success as with it’s Bronze award for Lenovo.
John Seifert, Chairman & CEO of Ogilvy & Mather stated: “Effie is the gold standard in awards representing not just great work but great work that gets results…It is a great honor for Ogilvy and our clients to have demonstrated such great success where it counts – with work that sells – something our founder David Ogilvy espoused every day.”
Ogilvy & Mather services both Fortune Global 500 companies and small businesses across its network of over 450 offices across 120 countries and is a WPP company.