Penn State University Seeking A Dancing Public Relations Company

PennState dance Marathon

The Penn State Dance Marathon in conjunction with Pennsylvania State University is seeking a public relations firm to aid in the development of the organization’s communication strategy. Penn State Dance Marathon (THON) is a year-long fundraising and awareness campaign for the fight against childhood cancer.

Each year, more than 15,000 Penn State student volunteers dedicate their time and effort to THON, making it the largest student-run philanthropy in the world. These efforts culminate every February in a 46 hour no-sitting, no-sleeping dance marathon in the Bryce Jordan Center on Penn State’s Campus in University Park, Pa. THON’s sole beneficiary, Four Diamonds, not only covers treatment costs for childhood cancer patients at Penn State Hershey Children’s Hospital, but also funds innovative research to find a cure. Since 1977, Penn State students have raised more than $127 million For The Kids.

THON is a year long effort and has issued an RFP to find a public relations firm to provide strategic guidance while the content THON produces remains student-driven. THON receives coverage regularly and media previously has included ABC World News with Diane Sawyer, GMA Live with Lara Spencer, and Sports Center with John Buccigross.

Objectives for the selected PR agency include Strategic Content and Communication Guidance, Editorial Calendar Development, regular media relations activity and the like.

THON Weekend this year is February 19-21, 2016. The firm selected by Penn State to provide public relations services for THON shall enter into a Professional Services Agreement with the University.  The University’s Professional Services Agreement is attached.  Please confirm your willingness to execute this agreement.

More information may be found here:

Instagram: @pennstatethon

Twitter: @THON

Facebook: Penn State Dance Marathon

Top Public Relations News:

Bristol University Supports Belle de Jour

Bristol University Supports Belle de Jour

Marketing RFP Issued By County of Riverside Housing, Homelessness Prevention and Workforce Solutions

Marketing RFP Issued By County of Riverside Housing, Homelessness Prevention and Workforce Solutions

PR News from APCO Worldwide, Hill+Knowlton Strategies, Porter Novelli, MSLGroup, Allison & Partners, B|W|R Public Relations, and FleishmanHillard

PR News from APCO Worldwide, Hill+Knowlton Strategies, Porter Novelli, MSLGroup, Allison & Partners, B|W|R Public Relations, and FleishmanHillard

PR in the Military

PR in the Military

Zapwater Communications: Public Relations Agency

Zapwater Communications: Public Relations Agency

Evolution Or Revolution

Evolution Or Revolution

PR News from M Booth PR, Edelman, Burson-Marsteller & The Hoffman Agency

PR News from M Booth PR, Edelman, Burson-Marsteller & The Hoffman Agency

St. Charles County Issues Digital Media RFP

St. Charles County Issues Digital Media RFP

Diffusion PR: PR Agency Profile

Diffusion PR: PR Agency Profile

Saint Paul Public Schools Issues Marketing and Communications RFP

Saint Paul Public Schools Issues Marketing and Communications RFP

Leave a Reply

Your email address will not be published. Required fields are marked *