SaaS businesses must stay ahead by embracing personalization in their digital marketing strategies, leveraging data and the right technologies to create more meaningful and engaging experiences for their users.
Here are fifteen successful pet PR programs in the pet industry that have effectively boosted brand visibility, engaged pet owners, and driven positive outcomes: 1. BarkBox’s “BarkBox Day” Background: BarkBox, a subscription service for dog toys and treats, created a special day called “BarkBox Day” to celebrate dogs and their owners. Strategy: The PR
Over the years, Subway’s franchise marketing has evolved to meet the needs of its global audience, and in 2025, the brand is continuing to drive innovation with regionally focused campaigns and a commitment to customer-centric marketing.
While many book publicity campaigns are successful, others can falter due to various reasons. Here are twenty examples of book publicity campaigns that faced challenges or failed to achieve their intended impact: These campaigns faced challenges due to overhyped expectations, controversial content, marketing missteps, or poor timing, which affected their
Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.
Here are twenty great PR campaigns for TV shows that have captured attention and made an impact: These campaigns not only promoted the TV shows but also created memorable experiences and engaged fans in creative ways.
Unlike standalone businesses, franchises are unique because the reputation of the entire system is affected by the actions of individual franchisees. Therefore, franchise PR teams must manage crises with a high level of coordination and strategy.
Some high-profile examples of marketing missteps or questionable strategies in sports: 1. New Coke (1985) 2. EA Sports UFC (Early Years) 3. Nike’s ‘Lance Armstrong’ Endorsement 4. Reebok’s Failed Endorsement of John Cena (2009) 5. Puma’s Association with Snoop Dogg’s “Snoop Dogg” Shoes 6. Pepsi’s ‘Live For Now’ (2017) 7.
Here are ten successful AI-focused PR programs or campaigns that have effectively raised awareness and demonstrated the capabilities of AI technology: These programs effectively used Public Relations to highlight the innovations, applications, and societal benefits of AI technologies, creating substantial impact and engagement.
In an increasingly globalized world, the cultural tapestry of societies is becoming ever more intricate. For public relations (PR) professionals, understanding and harnessing the power of multicultural marketing is not just a trend but a necessity. As brands strive to resonate with diverse audiences, PR strategies must evolve to address
