Category: PR Insights

New Can Designs for Coca Cola

New Can Designs for Coca Cola

Packaging is an important marketing tool that can be used as a medium to promote brand loyalty.Companies often reinvent their product packaging. Shifts in demand can cause a company to reevaluate its existing packaging...

Does Gender Matter everything-pr

Brands That Drive Gender Equality Forward

Quite a few brands have female-focused initiatives that empower women leaders.While Some brands fail to support women in their boardrooms and factories, others tackle gender inequality well. Some organizations prioritize equality. A company that...

Social Responsibility

Companies That Prioritize Social Responsibility

Social responsibility of a business includes its obligations to protect the interests of society. Consumers are particular about how companies positively impact society, and to what extent they go beyond making profits. Corporate social...

metaverse

The Changing PR Efforts in the Metaverse

The Metaverse isn’t a very easy topic to understand, simply because it doesn’t actually exist. It’s not a thing or an entity, and it’s not physical or digital. It’s simply the idea of a...

product launch cycle chris maximi 2

The Role of PR in the Product Launch Cycle

In order to understand the role of PR in the product launch cycle, it is essential to first look at the main objectives of PR. Buzz creation – PR creates interest around a brand...

c343f97f 1200x 1 b

PR Lessons from Bill Gates

In the early days of Microsoft, Bill Gates and his company were under attack by several skeptics who believed that home computers would never catch on with the general public. These skeptics were often...

20180404151451 HED Launch MaryDelaney TheOracles

PR for product launches 

What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce...

YouTube

Misinformation on YouTube

Online misinformation and false news stories have been spreading quickly in the last few years, with various bad actors trying to profit from such efforts. A number of platforms have been involved in the...