Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for Subaru’s Outback, Crosstrek, and Forester recently.
American tech companies have “enjoyed” a tenuous and complicated relationship with China for some time now. As one of the biggest and fastest growing emerging markets, China is a major target for American companies looking to expand internationally.
How much do you think should be spent for the U.S. government to tell you what they’ve accomplished? Well here’s the amount that is spent between advertising, private consultancies in public relations, and government employees working in separate press offices for the President as well the various cabinet ministries —
Ruder Finn has been around since 1948 when it was founded by David Finn and Bill Ruder – neither of them is still around at the firm and Kathy Bloomgarden now serves as CEO. They are one of the largest independent PR firms in the U.S. and represent clients such
It’s difficult to separate the company Brian Communications from its namesake, CEO and founder of the firm, Brian Tierney.
All season people have been lamenting the poor ratings generated by the National Football League live broadcasts. The excuses for this downturn have been legion. From Brady’s DeflateGate to growing frustration with Roger Goodell and other league officials to rules changes to poor showings on the field. But the Thanksgiving
CooperKatz (CK) is an independent PR agency based in New York City; it’s celebrating its 20th anniversary this year. The company combines PR with creative services and digital efforts specializing in B2B, education and educational institutions, government, professional services, telecommunications, transportation, trade associations, consumer products and services, financial services, healthcare,
PRWeek Names Six PR Leaders as 2016 Hall of Fame Nominees The ceremony honoring the inductees will be held at the New York City Grand Hyatt. The six being honored have built impressive careers in the communications industry and their influence on the leaders from the next generation will be
It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means
Canada Spends $27 Million For External PR Contracts From November 2015 to the end of September 2016, the Canadian government spent approximately $27 million on external communications and PR consultants. Some of the contracts ended up costing several hundred thousand dollars, with the largest awarded to Casacom for a four-year
