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Gail Heimann will retire as global CEO of The Weber Shandwick Collective in November, succeeded by global president Susan Howe. Heimann retires after 28 years at the firm, with five as CEO, and led significant transformations...
In today’s fast-paced world, the food industry is no exception. With new restaurants and trendy dishes emerging constantly, gaining visibility for delicious creations can be a challenge. This is where food PR steps in as a...
The rise of artificial intelligence (AI) has introduced a number of communication challenges. AI technologies are often complex and tend to come with a lot of intricate technical details, making them difficult for the...
In the dynamic realm of consumer technology, a riveting product launch is the opening act. The true challenge lies in nurturing a lasting, positive public image that resonates with the target audience. This is...
In the fiercely competitive food industry, brands vie relentlessly for a spot on consumers’ plates. Taste and nutrition are critical, yet public relations significantly shape food choices. Food PR influences the brand image and frames the...
Travel PR works best when it effectively captures the attention of potential travelers and creates a desire to visit the destination or experience the service being promoted. Here are some key strategies for making travel...
Mergers and acquisitions (M&A) are pivotal in corporate evolution. They represent bold strategic moves and calculated gambles on synergy and growth. Amid financial calculations and legal intricacies, communication often gets sidelined. Here, public relations...
When it comes to advertising and public relations, professional writing is more than a skill. It’s an unseen force that’s used to shape perceptions. It’s there to influence decisions and ultimately drive action with...
In today’s fast-paced media environment, a company’s reputation can be reshaped in an instant. Positive media coverage has the power to elevate a brand to new heights, while negative portrayals can cause lasting harm....
In today’s era of information overload, consumers face a barrage of marketing messages all competing for their attention. Traditional advertising used to be a powerful tool in the past, but these days it struggles...
