PR Insights

Pepperidge Farm

PR Strategies – Sara Lee vs. Pepperidge Farm

We’ve all seen the commercials of various products being advertised by Pepperidge Farm and Sara Lee, thanks to the creative endeavors of their PR campaigns. And while both brands remain successful amidst many other competing brands, each campaign has its differences. Pepperidge Farm – Pepperidge Farm was founded by Margaret

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Weber Shandwick Office

Weber Shandwick CEO, Ketchum CEO & More

There are big name agencies out there, but not always enough people know about the people running these big name agencies.  Here’s some more background on some of the most powerful CEO’s in PR: Andy Polansky of Weber Shandwick PR Since 2012, Andy Polansky has served as the CEO of

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Rehab Center

PR Firms That Represent Rehab Centers

Our society has come a long way since Bill W and Dr. Bob cofounded AA eventually creating their 12-step program used successfully by so many addiction treatment groups and centers. Back then, nobody talked about addiction, no matter what your chosen substance might be. Due to the nature of what

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Digital PR

Best PR Software For Results

First, the list we share is not comprehensive, just a few ones to get you started if you aren’t already using them, and some more to try if you haven’t yet done so.  Here’s a few good ones: Prezly is a very popular program. The company was started in 2010

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Bayer Healthcare

Bayer vs. Johnson & Johnson: A PR Overview

Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one

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Coca-Cola PR: Coke Rebrands Slogan to ‘Taste the Feeling’

For the past seven years, Coke’s branding slogan has been “Open Happiness”. In a recent shift announced yesterday, the multi-billion dollar soft drink brand is changing its slogan to ‘Taste the Feeling’. The branding change comes at the behest of Chief Marketing Officer Marcos de Quinto, who changed the slogan

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PR Car Wars

PR Car Wars: Porsche v. Jaguar v. Rolls-Royce

Porsche, Jaguar, and Rolls-Royce are all great brands.  Each bring years of class to their clientele, as well as, brand names virtually synonymous with luxury and the high life. Yet, they all win their PR and marketing races via different routes. We’ve compared key strategies they share, and what sets

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South Korea 2

South Korea Leading PR Agencies

South Korea is the fourth largest economy in the Asia-Pacific area, yet was left to its own PR devices for many years. This has made a strong group of domestic contenders, though larger entities also have local offices – including Edelman, Hill+Knowlton, and Weber Shandwick. Here are some of the

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