PR Insights

eCommerce

4 Great E-mail Ecommerce PR Campaigns

Ecommerce is about selling online, but you can do sales in a helpful way leaving consumers with a smile on their face and even gratitude for the products offered. When done right, you might find your company name or your client’s company name on a list similar to the following.

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FitBit

FitBit Feeling the Pain

FitBit, the latest healthy living craze is under some serious fire. Bad timing, considering the bump the brand got from Christmas sales. On the heels of a celebrated smartwatch reveal, company stock was sent tumbling when a class action lawsuit was announced. According to various media reports, stock shares dropped

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Public Opinion

The Value of Positive Publicity

It should go without saying that positive publicity is a good thing. Few people, however, truly understand how good it actually is. Most just assume that positive publicity means putting a business in a good light. Well, this is true, but it is not the whole story. Positive publicity goes

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Publicity PR

Board of Directors Impact On Publicity Programs

A study completed recently at the University of Texas at Dallas – Naveen Jindal School of Management looked at the positive difference made to a firm’s publicity in newspapers and other outlets when there is at least one member of the Board of Directors who is a media professional of

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Shakeup in PR

Shakeups in the PR World

The year only just took off, and PR specialists started the year with a bang. Read on to see what noteworthy break-ups, shake ups, and mergers took place since the beginning of 2016. Weber Shandwick Makes Appearance in Nashville Weber Shandwick, an internationally acclaimed PR firm, just put down roots

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ipg group

Interpublic Group’s Global PR Firms

Interpublic Group (IPG) is one of the world’s largest global providers of marketing solutions. As a major holding company, IPG has over 700 employees in all major markets. Their many companies specialize in public relations, digital marketing, communications planning, and media buying, as well as consumer advertising. Their holding company

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Moscow

Russia PR: Who are the leading Moscow PR Firms?

Moscow’s Kremlin may be known for sly tactics, but it’s not the only PR specialist in the Russian capital. Russia is fast becoming integrated into the international PR scene, and the impressive, growing agencies in Moscow are evident. Within the last couple of months, some PR firms have begun to

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