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Communicating with diverse audiences in PR demands companies to hear many different voices. A company leads an important conversation, each audience member might bring a unique perspective to the table. And to create a truly meaningful...
The gaming industry is thriving with a large and dedicated audience, making it attractive for brands looking for new game advertising opportunities. Brand placement allows real-life products to seamlessly fit into video game environments. However, companies...
The tech world seems to be more like a wild jungle than a formal industry. Innovations sprout up quicker than one can say “beta testing,” and trying to establish a company as a big...
Celebrity-led brand stunts can be a hit or miss. From Ryan Reynolds’ funny Twitter takeover to Kendall Jenner’s Pepsi disaster, they can go either way. However, there is a way for brands to find...
Recent headlines about potential lead content in Stanley Cups have sent ripples of confusion and worry through the “Stanley girl” community and beyond. While there’s no official safety recall, navigating this murky water requires...
In the fast-paced world of media today, successful public relations goes beyond storytelling. To truly connect with audiences and build brand loyalty, companies must rely on data-driven strategies. Market research tools play a crucial role in...
Parents are seeking new approaches to raising their children due to helicopter parenting and constant competition. Inchstone parenting is one such parenting trend that focuses on celebrating small victories and everyday progress. It offers a positive and encouraging...
Brands are always looking for new ways to stand out and get noticed in the world of public relations. Collaboration has become a popular strategy to boost reach, foster creativity, and achieve PR goals....
The year 2023 saw Bud Light stumble into a hornet’s nest with their marketing campaign featuring transgender influencer Dylan Mulvaney. Navigating such sensitive landscapes requires brands to walk on eggshells, and the Bud Light...
As climate issues become increasingly urgent, consumers are scrutinizing͏ brands for their environmental stance and actions. In response, forward-thinking͏ companies aren’t just addressing climate change but also incorporating͏ their com͏mitment into their communications strategies. ...
