RFP, Public Relations, Marketing, Social Media and more!
Reputation management is an essential for businesses in the digital age. Social media and online review platforms mean that companies have to be proactive in building a positive image to stay competitive. Digital PR...
AI is playing a growing role in PR and marketing, with AI-generated images being one such area. Though useful in some scenarios, companies must consider a variety of factors before integrating these tools into...
Before engaging in AI for PR, companies must be aware of the potential downsides. There are concerns and drawbacks that should be considered to ensure effective implementation. Lack of Human Connection AI in PR...
As businesses navigate today’s interconnected world, they must be ready to address crises such as data breaches, product recalls and negative social media campaigns. A company’s ability to take control of the narrative during...
TikTok has recently soared in popularity, becoming a must-have social media platform. Its user base is steadily increasing, making it an invaluable tool for companies wanting to connect with customers and promote their brand....
LinkedIn is a widely-used social networking platform, boasting over 800 million users globally. Offering businesses an effective way to reach their target audience and gain an edge, LinkedIn has become one of the most popular sites...
LinkedIn B2B marketing has become essential for brands looking to connect with potential customers, partners, and industry leaders. The platform has over 800 million users. It offers a powerful marketing channel for companies that are...
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their...
Rising prices in the food market due to inflation have made it necessary for consumers and restaurants to get more creative. The pandemic has had a severe impact on restaurants. While customers had to...
