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The beauty and makeup industry has two main segments: luxury and budget. Luxury makeup brands are expensive and higher-end, while budget brands are more affordable. These segments target different audiences, requiring unique marketing strategies to reach...
A publicist is a professional who manages and creates the public image of a company or individual. They act as a liaison between the client and the public, ensuring that the client’s image remains...
Multicultural marketing with influencers is a hot strategy for brands. It effectively reaches and engages target audiences. As companies expand marketing efforts to be more inclusive, they must consider incorporating influencers from across the broad...
Content creation is essential for any successful digital PR strategy. Companies can use content creation to become industry thought leaders, gain trust from the audience and increase online visibility. Here are some ways that...
In the digital era, reputation is key. Reputation management is vital for digital PR, with companies needing to watch and control the brand’s online image to ensure it reflects company goals and objectives. Monitoring...
Live video streaming can be a powerful asset for companies, yet it requires several considerations to maximize success. Companies should consider these tips to get the full benefit of live streaming initiatives. Planning ahead...
Live streaming has grown in popularity recently. It’s a new way for people and organizations to engage with followers in real time. Platforms such as TikTok, Facebook, Instagram, and Twitter have all added streaming...
Reputation management is an essential for businesses in the digital age. Social media and online review platforms mean that companies have to be proactive in building a positive image to stay competitive. Digital PR...
AI is playing a growing role in PR and marketing, with AI-generated images being one such area. Though useful in some scenarios, companies must consider a variety of factors before integrating these tools into...
Before engaging in AI for PR, companies must be aware of the potential downsides. There are concerns and drawbacks that should be considered to ensure effective implementation. Lack of Human Connection AI in PR...
