PR Insights

Byline Op-ed

How to Craft A Byline Op-ed

Writing any article meant to show someone else’s byline requires an understanding of the person’s viewpoint and any slant they prefer for the piece. If this is not the first article you’ve written for the author, you’ll know some information already. But here are some tips and tricks to submit

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PR Professionals

Merritt Group, Bateman Group & SS-PR

PR specialists rise to the top no matter what their field of expertise – here are three firms with expertise in technology keeping them in the foreground of PR discovery for their clients. Merritt Group The Merritt Group headquartered in McLean, Virginia, a suburb of Washington DC, and also has

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Top Germany PR Firms

Three Top Public Relations Firms in Germany

The next international market we review is Germany – Internationally known for the technology and culture scenes in cities such as Munich, Berlin, and Hamburg, Germany provides a veritable hub of media and communications. Unsurprisingly, they host a number of distinguished public relations outlets. Here are three of Germany’s most

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Richard Levick

Liz Kaplow and Richard Levick: PR CEO’s

Two of the biggest names in the PR industry, Liz Kaplow, and Richard Levick founded Kaplow Communications and Levick Communications. They control two of the fastest growing PR companies in the New York Metro area and spearhead some of the biggest media campaigns in the country. Liz Kaplow Founding Kaplow

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Rio everything-pr

Brazil’s Best PR Agencies

Brazil is next on the list of International PR firms we review – Brazil is the world’s seventh-largest economy, with a GDP of $2.4 trillion. It sponsored the 2014 FIFA World Cup, and Rio de Janeiro will host the 2016 Summer Olympics. The nation’s considered the 13th worst among the

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GamerGate

How SXSW Fumbled GamerGate, And What They Must Do Next

GamerGate is not going away, and that uncomfortable fact is something every video game PR agency must consider when crafting a campaign and positioning their messages. This dynamic is no more real than at the South By Southwest Interactive Conference. SXSW, held annually in Austin, bringing together gamers, tech innovators

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Investment Audience

Finance PR: Appealing to an Investment Audience

Executives looking to get a message to potential investors use good public relations to help either individual or group investments come into the company and build growth.  Several steps ensure a portfolio appeals to the investors working for the future growth of the company. Here’s a rundown of some of

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FWV

Agency News: MWW PR, French/West/Vaughan And Others

FWV Named PR Agency of Record for Southern Season Recently, public relations, advertising, and digital marketing agency French/West/Vaughan (FWV) was chosen by Southern Season to be its public relations agency of record. This announcement comes after a competitive review. FWV has locations in Raleigh and Chapel Hill, NC, Charleston, SC,

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